ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE
Kruti Shah
ISBN 10: 0070080313 ISBN 13: 9780070080317
Published by MCGRAW-HILL EDUCATION (INDIA) LTD 0
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About this Item
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Like New. Seller Inventory # D7F9-0-M-0070080313-6
Synopsis:
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.
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Bibliographic Details
Title: ADVERTISEMENT AND PROMOTIONS: AN IMC ...
Publisher: MCGRAW-HILL EDUCATION (INDIA) LTD 0
Binding: Paperback
Condition: Like New
Book Type: book
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Advertisement and Promotions: An IMC Perspective
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00070080313-G
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ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE
Published by
MCGRAW-HILL EDUCATION (INDIA) LTD 0, 2008
ISBN 10: 0070080313
ISBN 13: 9780070080317
Used
Paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA79000700803136
Quantity: 1 available