This Advertising Business

Durstine, Roy S.

Published by Charles Scribner's Sons, NY, 1928

About this Item

Hardcover with paper covered boards, black cloth spine, gilt lettering, no dust jacket, 331 pages in large easy-to-read print. "Advertising has been called a phenomenon, a profession, a business, an art, a selling force. It has been described as written salesmanship, as a science, as a cultual influence and as bunk." Good clean condition with the exception of some writing on the front endpaper. Front hinge is split, as is the front spine binding. A sticker has neatly been removed from the front cover. Seller Inventory # 5535

Bibliographic Details

Title: This Advertising Business

Publisher: Charles Scribner's Sons, NY

Publication Date: 1928

Binding: hardcover

Condition: Good