Dust Cover Missing. Light shelf wear and minimal interior marks. Bookseller Inventory #
The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising
Discussions of media planning as the ?noncreative? side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance.
Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include:
Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.
About the Author:
Jack Z. Sissors has more than 30 years of experience teaching media planning and strategy at Northwestern University.
Roger Baron is the senior vice president and director of media research at Foote, Cone & Belding in Chicago. A member of the ARF Media Communications Council, he is the past president of the Media Research Club of Chicago.
Title: Advertising Media Planning
Publisher: NTC Publishing Group,U.S.
Book Condition: Good
Book Description McGraw-Hill/Contemporary. Paperback. Book Condition: Good. Dust Cover Missing. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0844231576I3N01
Book Description NTC Publishing Group,U.S. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2759052247
Book Description NTC Publishing Group,U.S., 1988. Book Condition: Good. 2nd Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP28130803
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97808442315704.0
Book Description NTC Publishing Group,U.S. 2001-01-01, 2001. Paperback. Book Condition: good. 2nd. 0844231576. Bookseller Inventory # 637581
Book Description NTC Publishing Group,U.S., 1988. Paperback. Book Condition: Very Good. Bookseller Inventory # P020844231576