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The Big Payback: The History of the Business of Hip-Hop

Charnas, Dan

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ISBN 10: 0451229290 / ISBN 13: 9780451229298
Published by New American Library, 2010
Used Condition: Near Fine Hardcover
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1st printing. Clean, crisp and unmarked. 660pp. Dust jacket offered in a new mylar cover. Size: 8vo - 8" - 9" Tall. Bookseller Inventory # 044256

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Bibliographic Details

Title: The Big Payback: The History of the Business...

Publisher: New American Library

Publication Date: 2010

Binding: Hardcover

Book Condition:Near Fine

Dust Jacket Condition: Near Fine

Edition: First Edition.

About this title

Synopsis:

The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry veterans-well-known giants like Rick Rubin and Russell Simmons, the founders of Def Jam, and key insiders like Gerald Levin, the embattled former Time Warner chief-gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

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About the Author:

Dan Charnas, a veteran of the hip-hop music business, began his career scouting talent and promoting records for seminal rap label Profile Records and for Rick Rubin’s Def American Recordings. He penned some of the first cover stories for The Source magazine and was part of a generation of young writers who helped create hip-hop journalism. His writing has appeared in the Washington Post, the New York Press, and the Village Voice. He also worked as a segment producer for MTV’s The Lyricist Lounge Show. Charnas holds a master’s degree from the Columbia Graduate School of Journalism and was awarded a Pulitzer fellowship. He was born and lives in New York City.

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