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Synopsis: The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.

About the Author: Mr. Tyson has been providing clients with time-based strategic services for over 25 years. His primary areas of expertise include competitive intelligence research, strategic planning, benchmarking, business development, and executive presentations. Mr. Tyson's client list includes over 75 of the Fortune 100 companies, and over 500 of the Business Week Global 1000 companies. His research and consulting practice spans the globe. Kirk is also the author of nine books on strategy, competition and competitive intelligence, including the best selling Complete Guide to Competitive Intelligence (5th Ed.), 2010, and Competition in the 21st Century, 1996. Kirk Tyson is also a highly acclaimed seminar leader, and has presented hundreds of seminars in 25 countries. He is also a favorite speaker at industry and professional associations, including The Conference Board, American Marketing Association, and the Association for Corporate Growth. From the author: I am very excited about The Complete Guide to Competitive Intelligence. Over the years, many CI professionals have asked, "How do you successfully pull the complete competitive intelligence process together?" I believe this book answers that question. It takes the competitive intelligence professional through all the necessary steps to accomplish the task including, assessing their company's needs, developing a plan, conducting the research and finally packaging the intelligence for the decision makers. It even touches on important issues such as business ethics. Plus, The Complete Guide to Competitive Intelligence not only answers questions, it shows you how to do it with step-by-step worksheets.

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Kirk Tyson
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