About this Item
/INSCRIBED AND SIGNED BY THE AUTHOR/NEW/SAME AS PICTURED/. Seller Inventory # SKU0021087
Bibliographic Details
Title: Creating and Dominating New Markets
Publisher: AMACOM
Publication Date: 2002
Binding: Hardcover
Condition: Like New
Signed: Signed
About this title
Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to:
* Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology.
Packed with instructive examples and entertaining stories, the book teaches readers new skills -- or helps them re-tool old skills -- for jumping ahead of the competition and building an exciting, profitable venture.
At client requests, we studied new market success (and failure) cases among our clients and friends. This included established names such as Cisco, IBM, LEGO, AT&T, GlaxoSmithKline, Siemens, and Apple, as well as newcomers like VaxGen, Palm, Juniper, and Gauss. We pulled the common denominators for success, and looked to see if they are repeatable.
Some of the key lessons:
1 – Don't assume that a new product will build a new market. New markets come from solving problems that really perplex customers, not problems that we *wish* would perplex them.
2 – The first company to try something does always not create a market. The first to solve the problem as the *customer* sees it usually wins.
3 – Involve your customers in self tailoring your product. AOL succeeded where others failed, at least partially because they make the customer a part of the product. Customers can tailor their experience, and AOL can watch and learn from that. Don't just provide the product, let your customers adapt it.
Details are in the book, along with examples and suggestions.I think that you'll find the book to be both readable and entertaining. And I suspect that you'll really enjoy it. Let me know.
-- Peter Meyer (Peter@MeyerGrp.com)
"About this title" may belong to another edition of this title.
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