Designer's Guide to Marketing

Betsy Newberry

Published by North Light Books, 1997
ISBN 10: 0891348093 / ISBN 13: 9780891348092
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #

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Synopsis: This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion.

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Bibliographic Details

Title: Designer's Guide to Marketing
Publisher: North Light Books
Publication Date: 1997
Book Condition: Good

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