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Destination Branding: Creating the Unique Destination Proposition

Nigel Morgan

8 ratings by Goodreads
ISBN 10: 0750649941 / ISBN 13: 9780750649940
Published by Butterworth-Heinemann, 2001
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: Destination Branding: Creating the Unique ...

Publisher: Butterworth-Heinemann

Publication Date: 2001

Book Condition:Good

Edition: 1st Edition.

About this title


In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.

By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time!

Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.
unique collaboration of respected authors, both practitioners and academics
international case studies, including Wales, Australia, New Zealand, Eastern Europe, Singapore and the US, demonstrate the integration of theory and practice

Book Description:

New edition of bestseller, with brand new chapters from marketing 'greats' such as Kotler and Olins

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