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Emotion as Promotion

Valicenti , Rick

4 ratings by Goodreads
ISBN 10: 1580930972 / ISBN 13: 9781580930970
Published by Monacelli Press, New York, 2005
Condition: Near Fine Hardcover
From Monroe Street Books (Middlebury, VT, U.S.A.)

AbeBooks Seller Since December 5, 1997

Quantity Available: 1

About this Item

352 pages, numerous illustrations. Pictorial boards in clear plastic dust jacket. Beautiful copy. Like new, in shrinkwrap. Record # 606477. Bookseller Inventory # 606477

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Bibliographic Details

Title: Emotion as Promotion

Publisher: Monacelli Press, New York

Publication Date: 2005

Binding: Hardcover

Book Condition:Near Fine

Dust Jacket Condition: Near Fine

Edition: 1st Edition

About this title


From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The firm is known not only for fusions of text and image but for the emotion and strength that pervade the work. Thirst hallmarks include striking color photographs, creative computer manipulation, the use of new media, and challenges offered to the reader/viewer (and sometimes to the client as well).

The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. It showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown (unimplemented identities for iXL and U.S. Robotics), and notorious (the "Just My Type" nude alphabet, the Want photo shoot for RayGun). Thirst principal Rick Valicenti and his colleagues tell the tales of each project, offering sometimes funny, sometimes wry assessments of the client, the end result, and all stages in between.

About the Author:

Rick Valicenti is the founder and principal of Thirst, an internationally recognized design consultancy founded more than twenty years ago. The firm is also known for typography and has designed a new font, Infinity, for this book.

"About this title" may belong to another edition of this title.

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We have an open shop. Hours are: 9AM to 6PM Monday-Saturday and 11AM to 6 PM Sundays. The shop is located at 1485 Route 7 North, 2 miles north of downtown Middlebury, VT. We are located at Paquette self-storage across from Euclide Quenell Farm (It's Vermont!) and have over 150,000 books. Some have said we're the best used book store in the State and Book Lover's Guide has listed us as a "must see." So if you're out our way, please stop in.(When weather VERY bad, please call ahead. We do close during snow storms, etc.)

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Monroe Street Books. Owners: Richard and Flanzy Chodkowski. Mailing address: Monroe Street Books, 70 Monroe Street, Middlebury, Vermont 05753 USA. Store Located at: 1485 Route 7 North, Middlebury, Vermont 05753 USA. Phone: 1-802-398-2200 Email:
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