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Entrepreneurship: New Venture Creation

David H. Holt

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ISBN 10: 8120312813 / ISBN 13: 9788120312814
Published by PHI Learning, 2009
New Condition: New Soft cover
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The purpose of this text is to enrich students with an understanding of the entrepreneurial process. This book has been written in a manner to explore the nature of entrepreneurship, provide models for new venture creation, and describe ways to help entrepreneurs succeed. CONTENTS: Preface. PART ONE: ENTREPRENEUR-SHIP AND FREE ENTERPRISE_Entrepreneurship and New Venture Opportunities. Entrepreneurship and Innovation. Small Business and Corporate Entre-preneurship: Contrasting Enterprises. A Model for New Ventures: Feasibility Planning. PART TWO: PRODUCT AND SERVICE CONCEPTS FOR NEW VENTURES_The Product Concept and Commercial Opportunities. Product Protection: Patents, Trademarks, and Copyrights. Services: The Human Side of Enterprise. PART THREE: MARKETING AND NEW VENTURE DEVELOPMENT_Marketing Research for New Ventures. Marketing: Functions and Strategies. International Markets: New Venture Opportunities. PART FOUR: ORGANIZING AND FINANCING THE NEW VENTURE_The Entrepreneurial Team and Business Formation. Business Acquisitions and Franchising. Financial Resources for New Ventures. Managing Growth and Transition. Appendix A: Guidelines for a Feasibility Plan (Simplified Business Plan). Appendix B: An Integrated Feasibility Plan for Poly-Chem Associates, Inc. Glossary. Index. Printed Pages: 576. Bookseller Inventory # 11041

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Title: Entrepreneurship: New Venture Creation

Publisher: PHI Learning

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: First edition.

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