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The Fashion System

Roland Barthes, Matthew Ward (Translator), Richard Howard (Translator)

325 ratings by Goodreads
ISBN 10: 0520071778 / ISBN 13: 9780520071773
Published by University of California Press, 1990
New Condition: New Soft cover
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Bibliographic Details

Title: The Fashion System

Publisher: University of California Press

Publication Date: 1990

Binding: Paperback

Book Condition:New

About this title

Synopsis:

In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

From the Back Cover:

The object of this inquiry is the structural analysis of women's clothing as currently described by Fashion magazines: its method was originally inspired by the general science of signs postulated by Saussure under the name semiology.

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