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Synopsis: Where great ideas come to roar: The campaigns that changed the advertising industry forever A celebration of “the misfits, the rebels, the troublemakers, the round pegs in the square holes” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen’s “Think Small” to the “Nike Fuelband” to Levi’s “Laundrette” and Burger King’s “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it.
Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it’s going next.
The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy. Text in English, French, and German
About the Author: Peter Russell studied as a lawyer before learning his craft as a writer and editor under Sir John Hegarty at BBH, David Abbott at AMVBBDO and the late Paul Arden at Saatchi & Saatchi. He lives in Brussels and works as a creative director at peterrussell.be.
Title: Game Changers: The Evolution of Advertising
Book Condition: New
Book Description Condition: very good. 2499 Gramm. Seller Inventory # M03836545241-V
Book Description Taschen, 2013. Hardcover. Condition: Used: Good. Seller Inventory # SONG3836545241
Book Description TASCHEN, 2013. Paperback. Condition: OKAZ. - Poids : 2522g - Genre : Monographie Histoire de l'art Essais Dictionnaires VARIA. Seller Inventory # O2541255-666
Book Description Taschen 2013-08-01, 2013. Hardcover. Condition: good. 3836545241. Seller Inventory # 706997
Book Description Taschen, 2013. Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP95652344
Book Description Taschen, Germany, 2013. Hardcover. Condition: Good. Dust Jacket Condition: Good. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Arts and Entertainment>Art>Advertising and Display. Book: USED, Good. Dust Jacket: Good. Bookseller Inventory # 07978383654524200. Seller Inventory # 07978383654524200
Book Description Condition: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Seller Inventory # 2205759
Book Description Taschen, 2013. Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good-. one small triangular gouge on back panel of dust jacket. small gouge at edge of upper spine on back panel of boards. text is unmarked. binding crisp, tight. additional postage required for international orders. Seller Inventory # 041066
Book Description Taschen, 2013. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 3836545241q
Book Description Taschen, Germany, 2013. Hardcover. Condition: Good. Dust Jacket Condition: Good. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. New Arrivals. Book: USED, Good. Dust Jacket: Good. Bookseller Inventory # 01978383654524202. Seller Inventory # 01978383654524202