The Globalization of Corporate Media Hegemony

Artz, Lee

Published by SUNY Press
ISBN 10: 0791458229 / ISBN 13: 9780791458228
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Synopsis: Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.

From the Back Cover: When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

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Title: The Globalization of Corporate Media ...
Publisher: SUNY Press
Book Condition: BRAND NEW

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Book Description State University of New York Press. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2841968160

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Book Description State University of New York Press, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia s call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a Millionaire game show in India, and Hollywood s muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential. Seller Inventory # APC9780791458228

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Book Description State University of New York Press, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia s call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a Millionaire game show in India, and Hollywood s muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential. Seller Inventory # APC9780791458228

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