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Title: The Handbook of Communication and Corporate ...
Publication Date: 2013
Book Condition: Very Good
About this title
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.
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