The Hidden Persuaders
Packard, Vance
From Burnside Rare Books, ABAA, Portland, OR, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since September 3, 2014
From Burnside Rare Books, ABAA, Portland, OR, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since September 3, 2014
About this Item
First edition. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly.". Seller Inventory # 160517002
Bibliographic Details
Title: The Hidden Persuaders
Publisher: David McKay, New York
Publication Date: 1957
Binding: Hardcover
Condition: Very Good
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