Gift Quality Book in Excellent Condition. Bookseller Inventory #
Synopsis: The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
About the Author:
Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.
Title: International Marketing Strategy.
Book Condition: New
Book Description Cengage Learning, 2013. Book Condition: Fair. 6 Edition. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP95578737
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR006047705
Book Description Cengage Learning. Book Condition: Acceptable. Used - Acceptable. Sticker on cover. Ex-library with wear and barcode page may have been removed. Bookseller Inventory # Z1-I-026-01063
Book Description Cengage Learning. Book Condition: Good. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Bookseller Inventory # Z1-I-011-01331
Book Description Jan 13, 2012. Book Condition: Used: Good. Good solid copy with moderate wear and some highlighting; despatched from UK within 2 working days. Bookseller Inventory # IKN-E3Q-LQY
Book Description Cengage Learning Emea, 2012. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Sixth edition. Bookseller Inventory # BBI2165910
Book Description Cengage Learning. Book Condition: Good. 1408044072 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z1408044072Z3
Book Description Cengage Learning, 2012. Paperback. Book Condition: Good. 0. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 1408044072