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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

McDonald, Malcolm, Leppard, John

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ISBN 10: 0844234559 / ISBN 13: 9780844234557
Published by Ntc Pub Group, 1993
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP21200856

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Bibliographic Details

Title: Marketing by Matrix: 100 Practical Ways to ...

Publisher: Ntc Pub Group

Publication Date: 1993

Book Condition:Good

About this title


This book offers marketers a new and unique approach to solving problems and making decisions. One hundred sample matrices, each designed to reflect a particular business situation, help marketers get back to basics by boiling down every complex marketing problem into key issues, ready for decision making. When put to work, the matrices help simplify marketing problems, set priorities, decide objectives, calculate risks, evaluate opportunities, and much more.
Organized into ten sections for quick and effective decision making, the matrices explore strategic issues, organizational issues, products & services, customer research, sales and pricing, advertising and promotion, distribution and customer service, and international marketing.
This book includes "classic" matrices, such as Boston Consulting Group and Ansaff, as well as several new matrices devised by the authors. Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas, and forge new avenues of thought for practical decision making.

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