Music Distribution: Selling Music In The New Entertainment Marketplace

C Michael Brae

Published by CreateSpace Independent Publishing Platform, 2012
ISBN 10: 1470070065 / ISBN 13: 9781470070069
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Synopsis: This Book is a comprehensive study of the music industry distribution system. The intent is to convey total understanding of the process of music distribution as well as the significance of that process and all it’s variables. Marketing through cutting-edge web-technology and how to incorporate into digital and retail distribution networks supporting soundscan capabilities, is discussed. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as sales, marketing and promotions including radio-internet radio, retail, trades, music aggregators, street-promotions, and college-networks. This edition includes current industry statistics, trends and new innovative ways in selling your music through both digital and physical CDs.

About the Author: As a native New Yorker, Mr. Brae began his career on NYC’s Wall Street after graduating with a double Bachelors degree in Marketing in advertising from the University of San Francisco. He currently also holds a Master’s Degree in marketing from Madison University and currently is working towards a PhD Candidate in marketing & business sciences. Mr. Brae began Hitman Records in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records - "A Division of RCA Records"). Later in 1997, Hitman Records obtained "exclusive distribution" through corporate Tower Records distribution arm Bayside Distribution. The record label then began a period of artist acquisition and development, which focused on Hip-Hop, Rap, R&B and Gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer from the R&B group Club Nouveau) Mac Dash Mone (former member of the double-platinum group Digital Underground) and Johnny Paycheck who produced 6 gold albums, 1 platinum album, 1 double platinum and 33 hits. Mr. Brae has taught over 8 years of business courses in the Music Industry as an adjunct professor at several prestigious universities and colleges as UCLA (Entertainment Studies), San Francisco State University (MRI), University of the Pacific (Music Business), Dominican University of California and has conducted music business seminars at SAE (Nashville) to name a few. Currently he is Chairman on the Board of Hitman Records, Inc., Youth Vision, Inc., MP4Player, Inc., Board Member for AADA (American Asian Development Association) and an Academic Advisory Board Member for SAE Nashville. Mr. Brae has been featured in Billboard Magazine, Black Enterprise Magazine, Contemporary Black Biography – Vol 61 “Record Executive”(Nov 2007), SF Weekly, Atlas Plugged, CMJ Magazine, Nashville Pride, The Record Newspaper (Stockton), The Murfreesboro Vision, The Daily Bruin (UCLA), SFSU Newspaper, and The Dominican Newspaper to name a few.

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Title: Music Distribution: Selling Music In The New...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2012
Binding: Paperback
Book Condition: Used: Good

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