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Neuromarketing in Action: How to Talk and Sell to the Brain

Anne-Sophie Bayle-Tourtoulou

5 ratings by GoodReads
ISBN 10: 0749469277 / ISBN 13: 9780749469276
Published by Kogan Page
New Condition New Paperback
From BuySomeBooks (Las Vegas, NV, U.S.A.) Quantity Available: 20
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Paperback. 280 pages. Dimensions: 9.1in. x 6.2in. x 0.7in.For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications. Providing a focused and in-depth examination of marketing research that studies consumers sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. The authors showcase the latest thinking on brain function and intelligence, and the subconscious influences on consumer behavior, referencing global brands such as Chanel, Lacoste, Amazon and Nike. In addition, they examine the ways in which marketing efficiency can be improved through the satisfaction of the customers senses, emotions, memory and conscience - both in terms of current marketing activity (selling methods, sensory marketing, product modification) and potential future developments (value innovation, sensory brands, increased interaction with social networks and permission marketing). This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780749469276

About this title:

Synopsis:


For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications.

Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.

The authors showcase the latest thinking on brain function and intelligence, and the subconscious influences on consumer behavior, referencing global brands such as Chanel, Lacoste, Amazon and Nike. In addition, they examine the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience - both in terms of current marketing activity (selling methods, sensory marketing, product modification) and potential future developments (value innovation, sensory brands, increased interaction with social networks and permission marketing).

Book Description: An in-depth review of the latest thinking on the subconscious influences on consumer behavior and the increasingly important role of neuromarketing in marketing applications

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Neuromarketing in Action: How to Talk and ...

Publisher: Kogan Page

Binding: Paperback

Book Condition: New

Book Type: Paperback

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