Synopsis:
In 1971, Warner Brothers bought a local soccer team, the New York Cosmos. In 1975 the club signed a three-year deal with Pele, the greatest player the game had ever known. More big name signings would follow: the German superstar Franz Beckenbauer, the charismatic Italian striker Giorgio Chinaglia and Brazil's 1970 World Cup winning captain, Carlos Alberto. Almost overnight, the Cosmos became the hottest ticket in town. Celebrities like Robert Redford, Mick Jagger, Barbara Streisand, and Steven Spielberg attended games. Cosmos players were mainstays of the hedonistic club scene at Studio 54. Set against the backdrop of a city on the edge, Once In A Lifetime is much more than a soccer book. It is a vivid evocation of the mania that surrounded the Cosmos at the height of their powers in 1977 and the explosion in new forms of popular culture, the debauchery of Studio 54, and the razzmatazz and conspicuous expenditure that surrounded them. It is a story that embraces millionaires, superstars, gangsters, groupies, glamor, power struggles, alcoholic excess, drugs, and full-on fist fights. It also has some of the greatest soccer players ever to grace the game.
About the Author:
Gavin Newsham is a journalist and writer, and is currently a contributing editor at Maxim, and a regular contributor to the Observer's Sport Monthly magazine. Previously, he has been the senior writer at the groundbreaking soccer magazine 90 Minutes and the chief features writer on the multi-award winning FHM magazine. He is the author of Letting The Big Dog Eat.
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