Onward: How Starbucks Fought for Its Life without Losing Its Soul

Schultz, Howard; Gordon, Joanne

Published by U.S.A.: Rodale Books, 2011
ISBN 10: 1605292885 / ISBN 13: 9781605292885
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Bookstore New, Collectible 1st Printing in Flawless, Gift Quality condition. No remainder mark; no wear to DJ or book. Fresh, completely unmarked and unread. New Hardcover in New, priced Dustjacket. NOT Book Club or a Remainder. 2011 Rodale 1st Edition, 1st Printing with full number line. When we label a book as NEW, we are describing a copy that is Fresh, Unopened, Immaculate with No wear or damage of any kind inside or out. Pictorial DJ is immaculate, fully intact and shows no shelf wear or damage of any kind. DJ has $25.99 original price on front flap. DJ is now in clear, archival-quality Brodart jacket. Book is completely unmarked: no ugly remainder marks on book edge; no bookseller stamps or stickers; no gift inscriptions, bookplates, signatures, notes or any other markings; no ex-library detritus. Pages are fresh, white, crisp with no sign of age toning; there are no soiled, creased, loose, missing or torn pages. Light green paper-covered boards with green cloth spine with silver spine titles, binding, spine, corners, decorative endpapers are all Impeccable. Book is in stock and usually ships within 48 hours after receipt of order. Book is wrapped professionally and shipped in special protective packaging by an experienced bookseller. Very , very fine 1st Printing. Bookseller Inventory #

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Synopsis: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

Review: Amazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors--the recession, new consumer behavior, overexpansion--that led to the company's downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership--standard features for most business books. But the most interesting thing about Onward is Schultz's honesty about the whole process, from his determination to make difficult personnel changes to his admission that he considers it a personal failure when he sees someone with a competitor's cup of coffee. Schultz even makes the chapters about his agonies over the company's breakfast sandwiches a fascinating study in the minute decisions that go into running a multibillion-dollar company. Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell. --Darryl Campbell

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Title: Onward: How Starbucks Fought for Its Life ...
Publisher: U.S.A.: Rodale Books
Publication Date: 2011
Binding: Hardcover
Book Condition: New
Edition: 1st Edition

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