May have some shelf-wear due to normal use. All pages are intact. Bookseller Inventory #
Synopsis: This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business. Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.
About the Author: Patricia Vaccarino, Managing Partner, Xanthus Communicationsand pr for people. Patricia Vaccarino has over 20 years of experience working with a wide range of national and international clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She is especially well known for her talents in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity. Ms. Vaccarino now owns her own public relations firm, Xanthus Communications, and specializes in PR for individuals who are experts in their respective fields. Many of her clients are listed on xanthuscom.com. In addition, Ms. Vaccarino currently represents over 150 individuals, many of whom can be viewed on prforpeople.com. Ms. Vaccarino has a distinguished public relations record behind her before founding Xanthus Communications. She worked as the director of business development for Girvin Strategic Branding & Design, which is now one of Xanthus clients. Ms. Vaccarino also worked for the University of Washington as a public information specialist working with research scientists on AIDS, Genomics, and bio-defense initiatives. Adding to her credentials, Ms. Vaccarino served as the Director of Public Relations for 360 Powered Corporation, which developed groundbreaking search technology for the Internet. Ms. Vaccarino was also a founding member and Vice President of Communications at PublishingOnline. She helped build PublishingOnline from start-up obscurity to ranking fourth among top online book sites. Ms. Vaccarino graduated with honors from the University of Rhode Island, and also has advanced education from the University of Puget Sound School of Law (now Seattle University School of Law). Also an accomplished author, Ms. Vaccarino has written several books and is an avid storyteller. She has also written award-winning film scripts, press materials, articles, speeches, Web content, and marketing collateral. Her clients have been consistently quoted or featured in all forms of media ranging from top-tier outlets such as the New York Times, the Wall Street Journal, Forbes, Fortune, Crain s, MSNBC, and the Today Show to regional media such as The Seattle Times, The Chicago Tribune, The Miami Herald, and the Pittsburgh Post-Gazette. PRforPeople satisfies my desire to share what I know, says Vaccarino. Building a strong and memorable professional brand is no longer a luxury; it s a matter of survival. We all need to be in charge of our own brand destiny.
Title: PR For People
Book Condition: Good
Book Description Book Publishers Network. Paperback. Condition: Good. Ex-Library Book - will contain Library Markings. Book has a small amount of wear visible on the binding, cover, pages. Seller Inventory # G1935359231I3N10
Book Description Book Publishers Network. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2822932415
Book Description Book Publishers Network, 2009. Condition: Good. 1st. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97043516
Book Description Condition: Acceptable. May have some shelf-wear due to normal use. Seller Inventory # 0KVBKE0053WV
Book Description Book Publishers Network, 2009. Condition: New. book. Seller Inventory # M1935359231
Book Description Book Publishers Network, 2009. Paperback. Condition: New. Seller Inventory # DADAX1935359231
Book Description Book Publishers Network, 2009. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P021935359231
Book Description Book Pub Network, 2009. Paperback. Condition: Brand New. 1st edition. 97 pages. 8.43x5.43x0.39 inches. In Stock. Seller Inventory # 1935359231
Book Description Book Publishers Network, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P111935359231
Book Description Book Publishers Network. PAPERBACK. Condition: Fine. 1935359231 Like New Condition. Seller Inventory # LN7.1756897