Sport Marketing

Bernard James Mullin, Stephen Hardy, William Anthony Sutton

Published by Human Kinetics Publishers, 2000
ISBN 10: 0880118776 / ISBN 13: 9780880118774
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Synopsis: This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

About the Author: Bernard J. Mullin, PhD, is a principal in the Aspire Group, a Denver-based sport marketing and consulting firm with a prestigious list of professional team, arena, and sport facility clients. His ten years as an executive in professional team sport include President/General Manager of the Denver Grizzlies, Senior Vice President of Business Operations for the Pittsburgh Pirates from 1986-1990, and Senior Vice President of Business Operations for the Colorado Rockies from 1991-1993. In all capacities, he initiated an increase in attendance and profitability. He is widely known as the “father of sport marketing theory” and the “guru of ticket sales.”

Besides his experiences in professional sport, Dr. Mullin spent twelve years in higher education. As Vice Chancellor of Athletics at the University of Denver, he took a Division II program to NCAA Division I classification, significantly increased ticket sales and more than tripled sponsorship revenues. As a professor of Sport Management at the University of Massachusetts, Dr. Mullin helped evolve the program to international prominence.

Stephen Hardy, PhD, is a Professor and Coordinator of the Sport Studies Program at the University of New Hampshire. A Fellow of the American Academy of Kinesiology and Physical Education, Dr. Hardy previously served as the Assistant Commissioner of the Eastern College Athletic Conference. In his 25 years in the field, he has supervised championships in venues such as the Boston Garden and Madison Square Garden and he has conducted projects for and with teams in Seattle, Pittsburgh, Cleveland, and Boston. In 1997, he was appointed UNH’s faculty representative to the NCAA.

William A. Sutton is an Associate Professor and Graduate Program Director in the Sports Studies department at the University of Massachusetts-Amherst. Prior to assuming his present position, Dr. Sutton served as Vice President for Information Services for Del Wilber and Associates, a sport and lifestyle marketing agency, served as Coordinator of the Sport Management program at Ohio State University, and was a member of the faculty of Robert Morris College. A past president of North American Society for Sport Management, Dr. Sutton also is a principal in the consulting firm Audience Analysts and has worked for such clients as the NBA, the NFL, the NHL, Major League Baseball Properties, the LPGA, the NCAA, Hoop-It-Up, IBM, Mazda, and Sprint. Dr. Sutton has served as coeditor of Sport Marketing Quarterly and serves on the editorial board of the Journal of Sports Marketing & Sponsorship. Dr. Sutton is widely published in the field and has made more than 75 national and international presentations. The Cyber Journal of Sport Marketing named him Sport Marketer of the Year in 1999.

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Bibliographic Details

Title: Sport Marketing
Publisher: Human Kinetics Publishers
Publication Date: 2000
Book Condition: Very Good
Edition: 2nd.

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Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Published by Human Kinetics Publishers (2000)
ISBN 10: 0880118776 ISBN 13: 9780880118774
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Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Published by Human Kinetics Publishers (2000)
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Bernard James Mullin, Stephen Hardy, William Anthony Sutton
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Bernard James Mullin, Stephen Hardy, William Anthony Sutton
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Book Description Human Kinetics Publishers, 2000. Condition: Good. 2nd. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97848608

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Bernard James Mullin, Stephen Hardy, William Anthony Sutton
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William A. Sutton; Stephen Hardy; Bernard Mullin
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Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003670413

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Book Description Human Kinetics Publishers, 1999. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. , 1650grams, ISBN:9780880118774. Seller Inventory # 7015948

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Book Description -. Hardcover. Condition: Very Good. Sport Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780880118774

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Book Description -. Hardcover. Condition: Good. Sport Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # 9053-9780880118774

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