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A Sportsman's Life: How I Built Orvis by Mixing Business and Sport

Perkins, Leigh, with Geoffrey Norman

12 ratings by Goodreads
ISBN 10: 0871137577 / ISBN 13: 9780871137579
Published by Atlantic Monthly Press, New York, 1999
Condition: Near Fine Hardcover
From Black Falcon Books (Wellesley, MA, U.S.A.)

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About this Item

First edition, stated; first printing, full number line. Inscribed and signed by the author on the half-title page: "To C-- D-- / a fellow angler and conservationist / Leigh Perkins." Quarterbound in yellow cloth-covered boards with a green paper, gold-lettered spine. The book is tight, square, and unmarked; corners sharp, spine ends bumped. The dust jacket is not price-clipped (original price $24); the title on the spine has sun-faded from green to blue. Brodart protected. Size: 8vo - over 7" - 9" tall. Bookseller Inventory # 005652

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Bibliographic Details

Title: A Sportsman's Life: How I Built Orvis by ...

Publisher: Atlantic Monthly Press, New York

Publication Date: 1999

Binding: Hard Cover

Book Condition:Near Fine

Dust Jacket Condition: Very Good +

Signed: Signed by Author

Edition: First Edition

About this title

Synopsis:

The sportsman who turned the failing Orvis company around in 1965 chronicles three decades of transforming his passion for hunting and fishing into a financial gold mine. 75,000 first printing. Tour.

Review:

In A Sportsman's Life, Leigh Perkins tells a vivid and passionate story about how he turned Orvis into one of the country's most noted fly-fishing and sporting companies. A pioneer in the mail-order business, Perkins boosted sales of the Manchester, Vermont, company from $500,000 annually to nearly $200 million. Perkins believes he succeeded by building a superior product and selling "a lifestyle" in his catalogs--an appreciation of fishing, bird hunting, and country living. "We found not just a niche but an identity," he writes. "It was an exciting place to work." Perkins said he was never afraid of trying something new. Long before the concept became standard, for example, he traded mailing lists with competitors. He also grew Orvis by launching fishing and hunting schools, expanding into women's clothing, involving customers through an Orvis newsletter, offering odd items like bean bags for dogs, and turning out high-quality fly rods and reels.

Perkins, who recently retired, lived the life he sold. Orvis united his love of sales with his love of the outdoors. The book is packed with gripping adventure tales about fly fishing for bonefish off the Florida Keys, hiking the backcountry of New Zealand, Argentina, and Mexico, encountering bear in Alaska and tiger in India, and once almost getting poisoned to death in Africa. He even includes chapters on his favorite bird-hunting dogs and his efforts to protect open space. Written with Geoffrey Norman, the book should appeal to both business and outdoors types. --Dan Ring

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