Reading copy. May have signs of wear and previous use (scuffs, writing, underlining). Dust jacket may be missing. Bookseller Inventory #
Synopsis: "Win-Win for the Greater Good provides the "how to" blueprint for organizations of any size and from any sector to build highly productive partnerships. It reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good."
Casey Sheahan, CEO, Patagonia, Inc.
"Win-Win lucidly captures Bruce Burtch's decades of practitioner wisdom on cross-sector partnerships. The book is filled with rich examples and insightful practical guidance on how to build powerful partnerships. Read it and learn from a master!"
James E. Austin, Eliot I. Snider and Family Professor of Business Administration, Emeritus, Harvard Business School Author, The Collaboration Challenge
"A "must read" for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good." Howard Behar, President, Starbucks Coffee International, Retired
"Best book ever written on this important subject! A treasure chest of ideas for creating good." Mary O'Mara, Executive Director, Marinlink "
"America had Christopher Columbus. Cause marketing has Bruce Burtch. A man of firsts like the great explorer, Bruce has been designing innovative, highly-successful cross-sector partnerships since 1975. Win-Win for the Greater Good will help you chart a course for success for your organization and for a better world."
Joe Waters, Selfishgiving.com, The Web's #1 Cause Marketing Blog Co-author, Cause Marketing for Dummies
Win-Win for the Greater Good is the most comprehensive "how-to" guidebook on building highly successful partnerships between the for-profit, nonprofit, education and/or government sectors. Learn how to ignite the revenue and reputation of all your stakeholders while creating a greater good for society. With over 35 years of in-the-trenches work in creating innovative, record-breaking cross-sector partnerships, author Bruce Burtch has helped Fortune 500 corporations and local businesses, national, regional and local nonprofits, education districts and governmental agencies.
Called the "Father of Cause Marketing" Bruce is internationally-recognized as a pioneer and leading expert in building cross-sector partnerships and highly creative, impact-producing cause marketing campaigns. This book takes the reader step-by-step and walks them through his entire proven process of finding the best partners and developing partnerships that will accomplish their individual and collective business objectives while always focusing on the greater good. Win-Win for the Greater Good is a must read for any organization.
About the Author: Bruce W. Burtch Bruce has enjoyed a highly successful career, including serving as public affairs manager for Marriott Corporation, public relations director for the United States Olympic Committee, VP and general manager of Schulberg Mediaworks, director of marketing and communications for the American Red Cross Bay Area chapter, and a two-year special assignment to the President of Xerox Global Services. He founded and was CEO of three companies, two nonprofit organizations and co-founded a degree-granting college - The Honors Tutorial College at Ohio University. In 2010 Bruce formed a highly-specialized consultancy to focus on the area of his greatest interest and talent - creating cross-sector partnerships and cause marketing campaigns between nonprofit, for-profit, education and government sectors, with the focus of creating a greater good. Called the “Father of Cause Marketing” by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships, Bruce is recognized nationally and internationally as a pioneer and leading expert in the field of cross-sector partnerships and cause marketing. Bruce designed the most successful cross-sector promotional and fundraising campaign for the March of Dimes, in a partnership with Marriott Corporation, designed and directed the unprecedented American Red Cross Prepare Bay Area campaign which trained over 1 million San Francisco Bay Area residents in emergency preparedness, and continues to design highly-innovative marketing, public relations and cross-sector partnerships programs which benefit all stakeholders. Bruce is a frequent keynote speaker at for-profit and nonprofit conferences, leadership and industry associations and organizations, colleges, Volunteer and Foundation Centers. Bruce was recently featured in a six-page cover story of a Northern California business magazine, for his work in developing cause marketing partnerships. Bruce was awarded the Distinguished Leadership Award by the National Association of Community Leadership for spearheading the drive to build the Tenderloin After-School Program in San Francisco’s crime-ridden Tenderloin District.
Title: Win-Win for the Greater Good
Book Condition: Acceptable
Book Description Burtch, Inc., Bruce W. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0989774104I3N00
Book Description Bruce W Burtch Inc. Book Condition: Acceptable. Paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly. Bookseller Inventory # T-03-0909
Book Description Bruce W Burtch Inc 2013-08-14, 2013. Paperback. Book Condition: Very Good. 1. 0989774104 Slight wear. Bookseller Inventory # 17-03-24-THRIFT-14401-NB
Book Description Bruce W Burtch Inc. PAPERBACK. Book Condition: Very Good. 0989774104 Book is very clean. Crisp pages. Tight binding. Personal dedication and signed by the author. Light shelf wear on cover. Some writing/underlining. Some pages are dog-eared. Bookseller Inventory # JEF-DJ6E-R754
Book Description Bruce W Burtch Inc. PAPERBACK. Book Condition: Good. 0989774104. Bookseller Inventory # SKU1527879
Book Description Bruce W Burtch Inc, 2013. Paperback. Book Condition: Brand New. 1st edition. 240 pages. 9.61x6.69x0.55 inches. In Stock. Bookseller Inventory # zk0989774104
Book Description Bruce W Burtch Inc, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M0989774104
Book Description Bruce W Burtch Inc, 2013. Paperback. Book Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0989774104