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Richard Hamilton's Just What Is It That Makes Today's Homes So Different, So Appealing? (1956) is widely considered the initial work of the Pop Art genre. Depicting an Adam and Eve-esque couple in an overly furnished living room surrounded by modern excess, the collage uses American advertising to comment on post-war consumerism. Pop Art and rock and roll were a natural fit, and in 1969, Hamilton designed the Beatles' White Album with its iconic cover and inside collage, while British Pop Art artist, Peter Blake and his wife, Jann Haworth, designed their Sgt. Pepper's Lonely Hearts Club Band (1967).

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