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Published by Grin Publishing, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Bod Third Party Titles 2011-03-15, Munchen, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Bod, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Book
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by GRIN Publishing, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 36 pages. 8.27x5.75x0.16 inches. In Stock.
Published by CulturBooks Verlag, 2023
ISBN 10: 3959881878ISBN 13: 9783959881876
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 1st edition. German language. 7.91x4.84x0.87 inches. In Stock.
Published by GRIN Verlag Mrz 2011, 2011
ISBN 10: 3640585542ISBN 13: 9783640585540
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274). Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10).All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses; it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001).This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented. 20 pp. Englisch.
Published by GRIN Verlag Jan 2010, 2010
ISBN 10: 3640512464ISBN 13: 9783640512461
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract a critical mass of users and become successful. Such is the situation with Facebook at the moment and MySpace in the past. These social networks are the leaders in the US market, and Facebook currently leads in the competition with its unique open platform strategy - a valuable, rare and rather hard-to-imitate resource.Some unique features and capabilities of Cyworld included the security of customers' information, the guarantee of protection from fraud, and the experience of tremendous success in Korea. Cyworld was predominantly used to manage already existing relationships its members were freer in their interactions, including commercial ones, and their privacy and identity was protected by the KBA system.The unprecedented popularity of Cyworld in South Korea where almost all young population is registered in this social network allowed stating that Cyworld is likely to perform successfully at the global level. Cyworld's unique features and capabilities, however, turned out to be tied to its domestic market and inappropriate to compete with networks such as Facebook in the US.A variety of factors such as lack of technological innovations (closed platform), the mentality of other countries' population, psychosocial issues, market saturation, and cultural barriers contributed to the failure of Cyworld in the United States social networking market. 24 pp. Englisch.
Published by GRIN Verlag Mrz 2011, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: 'The primary cause of failure in multinational ventures stem from a lack of understanding of the essential differences in managing human resources in foreign environments' (Desatnick & Bennett 1978).The world has become more globalized, competitive, dynamic and uncertain than ever before. As more and more firms operate internationally, the search for the elements of global competitive advantage is a prominent theme in the management literature (Dickman & Müller-Camen, 2006: 580). There is a clear need to develop an understanding of how to compete successfully on the global playing field. A major component of this understanding appears to be the field of human resource management and, in particular, the field of international human resource management (IHRM) (Schuler, et al., 1993: 419). The effective management of human resources in an international context is increasingly seen as a key source of competitive advantage in international business; and the quality of management seems to be even more critical in international than in domestic operations (e.g. Monks, et al., 2001). Due to the importance of the topic, there has been a significant amount of research on IHRM in recent years. Some of the major debates are concerned with the development of models and concepts of strategic international human resource management (SIHRM) (e.g. Schuler & Tariq 2007) and the question whether successful domestic HR strategies can be applied in a global context (e.g. Schuler & Jackson, 2007: 162).The aim of this essay is to compare domestic human resource management (DHRM) with the concept of IHRM. After briefly defining the key terms, the author with outline both concepts and identify all major similarities and differences. At the end, some final conclusions will be drawn. 20 pp. Englisch.
Published by GRIN Verlag Mrz 2011, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Book
Taschenbuch. Condition: Neu. Neuware -Scientific Essay from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: 'The primary cause of failure in multinational ventures stem from a lack of understanding of the essential differences in managing human resources in foreign environments' (Desatnick & Bennett 1978).The world has become more globalized, competitive, dynamic and uncertain than ever before. As more and more firms operate internationally, the search for the elements of global competitive advantage is a prominent theme in the management literature (Dickman & Müller-Camen, 2006: 580). There is a clear need to develop an understanding of how to compete successfully on the global playing field. A major component of this understanding appears to be the field of human resource management and, in particular, the field of international human resource management (IHRM) (Schuler, et al., 1993: 419). The effective management of human resources in an international context is increasingly seen as a key source of competitive advantage in international business; and the quality of management seems to be even more critical in international than in domestic operations (e.g. Monks, et al., 2001). Due to the importance of the topic, there has been a significant amount of research on IHRM in recent years. Some of the major debates are concerned with the development of models and concepts of strategic international human resource management (SIHRM) (e.g. Schuler & Tariq 2007) and the question whether successful domestic HR strategies can be applied in a global context (e.g. Schuler & Jackson, 2007: 162).The aim of this essay is to compare domestic human resource management (DHRM) with the concept of IHRM. After briefly defining the key terms, the author with outline both concepts and identify all major similarities and differences. At the end, some final conclusions will be drawn. 20 pp. Englisch.
Published by GRIN Verlag Mrz 2011, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: Wegmann1855, Zwiesel, Germany
Book
Taschenbuch. Condition: Neu. Neuware -Scientific Essay from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: ¿The primary cause of failure in multinational ventures stem from a lack of understanding of the essential differences in managing human resources in foreign environments¿ (Desatnick & Bennett 1978).The world has become more globalized, competitive, dynamic and uncertain than ever before. As more and more firms operate internationally, the search for the elements of global competitive advantage is a prominent theme in the management literature (Dickman & Müller-Camen, 2006: 580). There is a clear need to develop an understanding of how to compete successfully on the global playing field. A major component of this understanding appears to be the field of human resource management and, in particular, the field of international human resource management (IHRM) (Schuler, et al., 1993: 419).The effective management of human resources in an international context is increasingly seen as a key source of competitive advantage in international business; and the quality of management seems to be even more critical in international than in domestic operations (e.g. Monks, et al., 2001). Due to the importance of the topic, there has been a significant amount of research on IHRM in recent years. Some of the major debates are concerned with the development of models and concepts of strategic international human resource management (SIHRM) (e.g. Schuler & Tariq 2007) and the question whether successful domestic HR strategies can be applied in a global context (e.g. Schuler & Jackson, 2007: 162).The aim of this essay is to compare domestic human resource management (DHRM) with the concept of IHRM. After briefly defining the key terms, the author with outline both concepts and identify all major similarities and differences. At the end, some final conclusions will be drawn.
Published by Grin Publishing, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by GRIN Verlag, 2011
ISBN 10: 3640585542ISBN 13: 9783640585540
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274). Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10).All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses; it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001).This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.
Published by GRIN Verlag Mär 2011, 2011
ISBN 10: 3640585593ISBN 13: 9783640585595
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Neuware - Scientific Essay from the year 2010 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: 'The primary cause of failure in multinational ventures stem from a lack of understanding of the essential differences in managing human resources in foreign environments' (Desatnick & Bennett 1978).The world has become more globalized, competitive, dynamic and uncertain than ever before. As more and more firms operate internationally, the search for the elements of global competitive advantage is a prominent theme in the management literature (Dickman & Müller-Camen, 2006: 580). There is a clear need to develop an understanding of how to compete successfully on the global playing field. A major component of this understanding appears to be the field of human resource management and, in particular, the field of international human resource management (IHRM) (Schuler, et al., 1993: 419). The effective management of human resources in an international context is increasingly seen as a key source of competitive advantage in international business; and the quality of management seems to be even more critical in international than in domestic operations (e.g. Monks, et al., 2001). Due to the importance of the topic, there has been a significant amount of research on IHRM in recent years. Some of the major debates are concerned with the development of models and concepts of strategic international human resource management (SIHRM) (e.g. Schuler & Tariq 2007) and the question whether successful domestic HR strategies can be applied in a global context (e.g. Schuler & Jackson, 2007: 162).The aim of this essay is to compare domestic human resource management (DHRM) with the concept of IHRM. After briefly defining the key terms, the author with outline both concepts and identify all major similarities and differences. At the end, some final conclusions will be drawn.
Published by GRIN Verlag, 2010
ISBN 10: 3640512464ISBN 13: 9783640512461
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract a critical mass of users and become successful. Such is the situation with Facebook at the moment and MySpace in the past. These social networks are the leaders in the US market, and Facebook currently leads in the competition with its unique open platform strategy - a valuable, rare and rather hard-to-imitate resource.Some unique features and capabilities of Cyworld included the security of customers' information, the guarantee of protection from fraud, and the experience of tremendous success in Korea. Cyworld was predominantly used to manage already existing relationships its members were freer in their interactions, including commercial ones, and their privacy and identity was protected by the KBA system.The unprecedented popularity of Cyworld in South Korea where almost all young population is registered in this social network allowed stating that Cyworld is likely to perform successfully at the global level. Cyworld's unique features and capabilities, however, turned out to be tied to its domestic market and inappropriate to compete with networks such as Facebook in the US.A variety of factors such as lack of technological innovations (closed platform), the mentality of other countries' population, psychosocial issues, market saturation, and cultural barriers contributed to the failure of Cyworld in the United States social networking market.
Published by Diplomica Verlag, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Book
Condition: Good. . Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by BoD, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by BoD 2008-08, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Diplomica, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Springer Gabler, 2014
ISBN 10: 3658054654ISBN 13: 9783658054656
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by CulturBooks Verlag, 2023
ISBN 10: 3959881878ISBN 13: 9783959881876
Seller: moluna, Greven, Germany
Book
Condition: New.
Published by GRIN Verlag Mrz 2011, 2011
ISBN 10: 3640836944ISBN 13: 9783640836949
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world's largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies. 116 pp. Englisch.
Published by Bod, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Lübbe Audio, 2023
ISBN 10: 3785786042ISBN 13: 9783785786048
Seller: Studibuch, Stuttgart, Germany
Book
audioCD. Condition: Wie neu. Seiten; 9783785786048.1 Sprache: Deutsch Gewicht in Gramm: 500.
Published by Diplomica Verlag Aug 2008, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 124 pp. Englisch.
Published by Springer Gabler, 2014
ISBN 10: 3658054654ISBN 13: 9783658054656
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Published by Springer Gabler, 2014
ISBN 10: 3658054654ISBN 13: 9783658054656
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
Published by Springer Gabler, 2014
ISBN 10: 3658054654ISBN 13: 9783658054656
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Diplomica, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by GRIN Verlag, 2011
ISBN 10: 3640836944ISBN 13: 9783640836949
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks and the resulting interest of marketers in this new medium, this thesis investigates user perception of targeted advertisements on Facebook, the world's largest and fastest growing social network. Based on a critical literature review, results of previous research studies, and expert interviews with social media practitioners, the author develops a conceptual framework consisting of seven factors that are theorised to impact on how users perceive personalised ads in a social network environment. This framework is partially verified on an empirical basis by means of an online survey among 97 Facebook users. The results provide novel and useful insights into user perception of targeted ads on Facebook that could be used as guidelines for practitioners and as a starting point for further studies.
Published by Diplomica Verlag, 2008
ISBN 10: 383665492XISBN 13: 9783836654920
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.