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Published by CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1973779137ISBN 13: 9781973779131
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by SAGE Publications Ltd, 2018
ISBN 10: 1473982340ISBN 13: 9781473982345
Seller: One Planet Books, Columbia, MO, U.S.A.
Book
paperback. Condition: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Published by Sage Publications Ltd, United Kingdom, London, 2014
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Routledge, 2014
ISBN 10: 0415507715ISBN 13: 9780415507714
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Published by Deutscher Aerzte-Verlag
ISBN 10: 3769105230ISBN 13: 9783769105230
Seller: medimops, Berlin, Germany
Book
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Published by -, 2015
ISBN 10: 1446296628ISBN 13: 9781446296622
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Paperback. Condition: Very Good. Marketing Ethics & Society This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Published by CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1546592814ISBN 13: 9781546592815
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
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Published by Wochenschau Verlag, 2016
ISBN 10: 3734402158ISBN 13: 9783734402159
Seller: medimops, Berlin, Germany
Book
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Published by SAGE Publications Ltd, 2021
ISBN 10: 1529720826ISBN 13: 9781529720822
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Routledge, 2020
ISBN 10: 0429447043ISBN 13: 9780429447044
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Ca ira, 2022
ISBN 10: 3862599191ISBN 13: 9783862599196
Seller: moluna, Greven, Germany
Book
Condition: New.
Published by University of Calgary Press, 2023
ISBN 10: 1773855093ISBN 13: 9781773855097
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Soft Cover. Condition: new. This item is printed on demand.
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Published by SAGE Publications Ltd, 2021
ISBN 10: 1529709296ISBN 13: 9781529709292
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
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Published by Pearson 2012-12-11, 2012
ISBN 10: 0273727222ISBN 13: 9780273727224
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
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Published by Springer, 2014
ISBN 10: 364245187XISBN 13: 9783642451874
Seller: Studibuch, Stuttgart, Germany
Book
hardcover. Condition: Gut. 535 Seiten; 9783642451874.3 Sprache: Deutsch Gewicht in Gramm: 2.
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Published by University of Calgary Press 2024-01-31, Calgary, 2024
ISBN 10: 1773855085ISBN 13: 9781773855080
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.
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Published by Routledge, 2020
ISBN 10: 1138331821ISBN 13: 9781138331822
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
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Published by SAGE Publications Ltd, 2015
ISBN 10: 144629661XISBN 13: 9781446296615
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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Published by Taylor & Francis Group, 2014
ISBN 10: 0415507707ISBN 13: 9780415507707
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New. pp. 444 1st Edition.
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Published by SAGE Publications Ltd, 2021
ISBN 10: 1529720818ISBN 13: 9781529720815
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
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