Dilara Torun (14 results)

Encuadenación de tapa blanda. Condition: Nuevo. IMPRESIÓN BAJO DEMANDA / PRINT ON DEMAND.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: There are different impacts that the development of tourism has on a destination, for instance,natural or environmental, economical, political or socio-cultural. The environment is one ofthe most important issues for the development and promotion of a tourist destination, and alsothe most fragile (Franco and Garcia, 1999).Due to the huge influx of tourists known as 'mass tourism', the impacts of the developmentcan be positive and negative. Positive economic impacts are the improvement of infrastructureand the attraction of more investment in the area; negative the increase of prices and ofincome inequality. Positive socio-cultural impacts enhance the increase of cultural exchangeand restoration of buildings; negative socio-cultural like immigration and assumption of thestereotypes of tourist; and finally, negative environmental impacts like noise, pollution,destruction of the natural environment, huge buildings in natural areas, overuse of water,problems with the treatment of wastes, water pollution by liquid waste, destruction ofhistorical monuments, air pollution from the use of vehicles and heating, changes in thelandscape to promote activities entertainment and sports such as golf; etc. But not only masstourism affects on the environment, alternative tourism can also make an unsustainable use ofresources (Garcia and Sancho, 1999).This essay will examine critically the natural impacts that the development of tourism hasupon the destination Lanzarote. This Spanish island is famous for its unique volcaniclandscape and its biosphere reserve. The island of Lanzarote is within the 10 most popularislands of Europe (Trivago, 2009) and personally one of my favourite travel destinations dueto family reasons. (1606 words) 16 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. Theobjective of this analysis is to define innovative marketing strategies for tourism products inorder to be successful on the market.A tourist destination is an integrated tourism product which needs well defined marketingstrategies. Only a continuous analysis, definition and implementation of strategies help touristdestinations to gain a competitive advantage.Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, haslaunched a ranking of the '10 most popular islands of Europe'. Seven of the ten islands areSpanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote.For this essay the defined international tourist destination will be Lanzarote. This island isfamous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote ismy favourite travel destinations due to family reasons.In the context of marketing, the following five of fifteen Cs of the destination Lanzarote willbe critically reviewed: Crisis, Customers, Communication, Competition andCommodification. The review of these aspects will show how tourism marketing is appliedand which strategies are implemented for Lanzarote to overcome different challenges on thetourism market and stay an attractive and successful tourist destination. (1673 words) 16 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 16 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: merit, Bournemouth University, language: English, abstract: This essay makes a critically review of the philosophy and the application of the termsustainability by the European Commission to the future development of the EuropeanTourism. The European Commission is an institution of the European Union and it is incharge of checking if the legislation is implemented in all the Member States of the Union.One of the latest legislation is the Treaty of Lisbon and there is mentioned by the first time theword Tourism. The European Commission is also in charge of the sustainable development inall the sectors, but in this case we have to highlight the Tourism industry. It is also explainedbriefly the concept of European Union and their characteristics. Finally, it will be explainedthe different case studies like EU 2020, EDEN and JESSICA. In order to criticize theapplication of sustainability. 24 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Tesis del año 2009 en eltema Turismo, Nota: Sehr gut, Universidad CEU San Pablo Madrid, Idioma: Español, Resumen: El turismo para familias cada vez está cobrando más importancia en España y de manera muy especial en el entorno rural. Es una forma de turismo en el cual el alojamiento, la oferta gastronómica, las actividades de ocio y los precios están especialmente adaptados para satisfacer las necesidades y comodidad de las familias con niños.El turismo familiar puede generar una gran riqueza y contribuir a un importante desarrollo social en zonas muy concretas. Dada la escasa oferta de alojamientos rurales adaptados para familias, existe un gran potencial de crecimiento en este subsector del turismo rural. El presente trabajo analiza las características del turismo rural en Galicia y con especial hincapié la oferta adaptada para familias. Se desarrolla el plan de comercialización para un alojamiento de turismo rural especializados en familias con niños en la cuidad de Viveiro. Una vez realizado el análisis de mercado y competencia, se exponen las herramientas del marketing-mix, como las estrategias de precios, los canales de distribución a utilizar y los instrumentos de promoción, como Internet, para un destino turístico rural dirigido a una clientela familiar. Palabras clave: turismo rural, familias, Galicia, marketing-mix, Internet. The tourism for families is increasing its importance in Spain and especially at rural areas. It is a kind of tourism where the accommodation, gastronomical offer, leisure activities and prices are customized for families with children. The family tourism can generate wealth and contribute to an important social development in concrete areas. Due to the low offer of adapted rural accommodations for families, there exists a huge potential in this subsector of rural tourism. This current work analyses the characteristics of rural tourism in Galicia and with special focus on the offers adapted for families. A commercialization plan is carried out for a rural tourism accommodation specialized in families with children in the town Viveiro. After conducting a market and competitors analysis, the tools of marketing mix are defined, as strategies for pricing, distribution channels and promotional instruments, like Internet, for a rural tourism destiny focused on families. Key words: rural tourism, families, Galicia, marketing-mix, Internet. 60 pp. Spanisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. Theobjective of this analysis is to define innovative marketing strategies for tourism products inorder to be successful on the market.A tourist destination is an integrated tourism product which needs well defined marketingstrategies. Only a continuous analysis, definition and implementation of strategies help touristdestinations to gain a competitive advantage.Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, haslaunched a ranking of the '10 most popular islands of Europe'. Seven of the ten islands areSpanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote.For this essay the defined international tourist destination will be Lanzarote. This island isfamous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote ismy favourite travel destinations due to family reasons.In the context of marketing, the following five of fifteen Cs of the destination Lanzarote willbe critically reviewed: Crisis, Customers, Communication, Competition andCommodification. The review of these aspects will show how tourism marketing is appliedand which strategies are implemented for Lanzarote to overcome different challenges on thetourism market and stay an attractive and successful tourist destination. (1673 words).

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: There are different impacts that the development of tourism has on a destination, for instance,natural or environmental, economical, political or socio-cultural. The environment is one ofthe most important issues for the development and promotion of a tourist destination, and alsothe most fragile (Franco and Garcia, 1999).Due to the huge influx of tourists known as 'mass tourism', the impacts of the developmentcan be positive and negative. Positive economic impacts are the improvement of infrastructureand the attraction of more investment in the area; negative the increase of prices and ofincome inequality. Positive socio-cultural impacts enhance the increase of cultural exchangeand restoration of buildings; negative socio-cultural like immigration and assumption of thestereotypes of tourist; and finally, negative environmental impacts like noise, pollution,destruction of the natural environment, huge buildings in natural areas, overuse of water,problems with the treatment of wastes, water pollution by liquid waste, destruction ofhistorical monuments, air pollution from the use of vehicles and heating, changes in thelandscape to promote activities entertainment and sports such as golf; etc. But not only masstourism affects on the environment, alternative tourism can also make an unsustainable use ofresources (Garcia and Sancho, 1999).This essay will examine critically the natural impacts that the development of tourism hasupon the destination Lanzarote. This Spanish island is famous for its unique volcaniclandscape and its biosphere reserve. The island of Lanzarote is within the 10 most popularislands of Europe (Trivago, 2009) and personally one of my favourite travel destinations dueto family reasons. (1606 words).

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: merit, Bournemouth University, language: English, abstract: This essay makes a critically review of the philosophy and the application of the termsustainability by the European Commission to the future development of the EuropeanTourism. The European Commission is an institution of the European Union and it is incharge of checking if the legislation is implemented in all the Member States of the Union.One of the latest legislation is the Treaty of Lisbon and there is mentioned by the first time theword Tourism. The European Commission is also in charge of the sustainable development inall the sectors, but in this case we have to highlight the Tourism industry. It is also explainedbriefly the concept of European Union and their characteristics. Finally, it will be explainedthe different case studies like EU 2020, EDEN and JESSICA. In order to criticize theapplication of sustainability.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Tesis del año 2009 en eltema Turismo, Nota: Sehr gut, Universidad CEU San Pablo Madrid, Idioma: Español, Resumen: El turismo para familias cada vez está cobrando más importancia en España y de manera muy especial en el entorno rural. Es una forma de turismo en el cual el alojamiento, la oferta gastronómica, las actividades de ocio y los precios están especialmente adaptados para satisfacer las necesidades y comodidad de las familias con niños.El turismo familiar puede generar una gran riqueza y contribuir a un importante desarrollo social en zonas muy concretas. Dada la escasa oferta de alojamientos rurales adaptados para familias, existe un gran potencial de crecimiento en este subsector del turismo rural. El presente trabajo analiza las características del turismo rural en Galicia y con especial hincapié la oferta adaptada para familias. Se desarrolla el plan de comercialización para un alojamiento de turismo rural especializados en familias con niños en la cuidad de Viveiro. Una vez realizado el análisis de mercado y competencia, se exponen las herramientas del marketing-mix, como las estrategias de precios, los canales de distribución a utilizar y los instrumentos de promoción, como Internet, para un destino turístico rural dirigido a una clientela familiar. Palabras clave: turismo rural, familias, Galicia, marketing-mix, Internet. The tourism for families is increasing its importance in Spain and especially at rural areas. It is a kind of tourism where the accommodation, gastronomical offer, leisure activities and prices are customized for families with children. The family tourism can generate wealth and contribute to an important social development in concrete areas. Due to the low offer of adapted rural accommodations for families, there exists a huge potential in this subsector of rural tourism. This current work analyses the characteristics of rural tourism in Galicia and with special focus on the offers adapted for families. A commercialization plan is carried out for a rural tourism accommodation specialized in families with children in the town Viveiro. After conducting a market and competitors analysis, the tools of marketing mix are defined, as strategies for pricing, distribution channels and promotional instruments, like Internet, for a rural tourism destiny focused on families. Key words: rural tourism, families, Galicia, marketing-mix, Internet.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism.This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services.There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processingactivities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages.A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and themain used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity.For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personaltravel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market.Keywords: tourism, smartphone, mobile applications 76 pp. Englisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism.This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services.There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processingactivities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages.A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and themain used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity.For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personaltravel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market.Keywords: tourism, smartphone, mobile applications.

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