Edited R C Gupta T C Jain (4 results)

Contents Preface 1 Introduction to Consumer Behaviour 2 Decision-Making and Purchasing Behaviour 3 Attitude Psychology 4 Change in consumer Behaviour 5 Motivation to Consumer 6 Effects of Public Image 7 Principles of Consumer Perception 8 Consumer Models 9 Reference Group and Cultural Behaviour 10 Role of Family 11 Attitude Formation and Behaviour 12 Marketing Research for Consumers IndexThe term consumer is often used to describe two different kinds of consuming entities the personal consumer and the organizational consumer The personal consumer buys goods and services for his or her own use eg shaving cream or shampoo for the use of the household or as a figt for a friend In each of these contexts the goods are bought for final use by individuals who are referred to as ?end users? or ?ultimate consumers? The second category of consumer the organizational consumer encompasses for profit and non-profit business government agencies and institutions all of which must buy products equipments and services in order to run their organizations Consumer behaviour is the study of when why how and where people do or do not buy product It blends elements from psychology sociology social anthropology and economics It attempts to understand the buyer decision-making process both individually and in groups It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people?s wants It also tries to assess influences on the consumer from groups such as family friends reference groups and society in general Jacket 284 pp.

Contents Preface 1 Introduction to insurance management 2 Insurance sector in India 3 Insurance overview and types 4 Transfer of insurance policies and nominations 5 Insurance companies in India 6 Insurance association of India 7 Risk management 8 Futurology of risk management 9 Potential treatment and areas of risk management 10 Mutual insurance companies IndexInsurance management is a general term used to describe an insurance broker or services firm Within the insurance management sector there are three types of service providers insurance brokers or consultants dedicated insurance firms and financial institution insurance Regardless of the structure the role of an insurance management company is the same to provide access to insurance products and provide advice to potential clients The insurance industry has grown considerably in the past 10 years providing a dizzying array of products services and coverage The services offered by an insurance management company are designed to streamline this product offering and simplify matters for clients An insurers underwriting performance is measured in its combined ratio The loss ratio is added to the expense ratio to determine the companys combined ratio The combined ratio is a reflection of the companys overall underwriting profitability A combined ratio of less than 100 per cent indicates underwriting profitability while anything over 100 indicates an underwriting lossRisk management is the identification assessment and prioritisation of risks followed by coordinated and economical application of resources to minimise monitor and control the probability andor impact of unfortunate events jacket 280 pp.

Contents Preface 1 Introduction to project management 2 Sources of project management 3 Project responsibilities and manager 4 Plant layout in project 5 Research management and allocation 6 Methodology of PERT and CPM 7 Emerging trends in project management 8 Project time and cost 9 Project financing schemes 10 Globalisation and financing system Index The purpose of any successful project implementation is to ensure that the project activities are completed within the schedule and the budgeted provisions leading to desired quantum of benefits flowing there from The project implementation implies initiating the project specifying and scheduling the work clarifying authority responsibility relationship obtaining resources establishing control system directing and controlling and finally terminating the project Project evaluation is designed to examine the worth significance degree or condition of any given project The primary purpose of evaluation is to provide objective systematic and comprehensive evidence on the degree to which the project achieves its intended objectives plus the  degree to which it produces other unanticipated consequences "jacket 292 pp.

Contents Preface 1 Introduction to brand management 2 Typology of brand 3 Brands and products 4 Marketing advantages of strong brands 5 Building brand commitment 6 Brand personality 7 Luxury fashion brand 8 Integrated marketing communications 9 Branding and market segmentation 10 Role of brand trust and brand affect 11 Country equity and country branding 12 Consequences of brand loyalty 13 Sources of brand value 14 Drives of brand value Index A brand is the identity of a specific product service or business A brand can take many forms including a name sign symbol colour combination or slogan A legally protected brand name is called a trademark The word brand has continued to evolve to encompass identity and it affects the personality of a product company or service Brand management can be defined as the application of marketing techniques to a specific product or brand It helps in increasing a products perceived value to the customer and thereby increase brand franchise and brand equity Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product This may increase sales by making a comparison with competing products more favorable The value of the brand is determined by the amount of profit it generates for the manufacturer This can result from a combination of increased sales and increased price and or reduced cost of goods sold andor reduced or more efficient marketing investment All of these enhancements may improve the profitability of a brand Brand management is often viewed in organisation as a broader and more strategic role than marketing alone 304 pp.