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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, , course: Varieties of English: New Englishes, language: English, abstract: First of all, this term paper will give some general information about the variety African American Vernacular English itself, its origins and who the speakers of AAVE are. Furthermore, it will give an overview of some features of AAVE and finally the analysis of two of the features on different rap songs from the famous rapper Snoop Dogg. The first feature that I will be looking at is zero copula and the second feature is the omission of the third-person singular -s in the present tense. In this term paper I will investigate the occurrence of these two features in Snoop Dogg's lyrics from his first album 'Doggystyle' and his latest album 'Bush' and if they decreased or increased with time. Since music plays such a huge part in African American culture it should be possible to see these features of AAVE in the lyrics. The analysis will contain 16 rap songs from Snoop Dogg's first album Doggystyle from 1993 and 10 rap songs from his latest album Bush from 2015.English is a language with many varieties and also one of the most spoken languages in the world. The varieties of English are results of colonial expansion and may differ from each other in terms of pronunciation, vocabulary and grammar. African American Vernacular English (AAVE) is the variety that people associate with as the language used by the black community. The additional term vernacular refers to the speech style in everyday communication and differentiates black African American Vernacular English speakers from black speakers of Standard English. Especially in rap and hip-hop music the number of black performers is very high since it was introduced as a new music genre. The style of language that is used in hip-hop lyrics is highly influenced by the African Americans. AAVE is a variant of English that you can hear every day on the radio or television for example and that also makes it so interesting to analyze its use, features and origin. 20 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, , course: Morphology, language: English, abstract: This term paper will give an overview of compounds in general, about the stress and the types of compounds. Furthermore, to take a closer look at the languages comes the differentiation of nominal compounds, adjective compounds and verbal compounds in English and Turkish. The final point is the analysis of the differences and similarities of English and Turkish compounds.With the help of word formation processes we form new words and there are many different processes that lead to many different new words. Compounding is a morphological operation where two or more free morphemes create one complex morpheme. Compounds are very important because they can prevent ambiguity if you just take a closer look at them and there are probably no languages without compounding. Every language is in need of compounded words because of the new inventions and changes in our society everyday. One of the most important and often used word formation processes is compounding. This term paper presents a general overview of the structure of compounds in English and Turkish. Because my mother language is Turkish and I study English, I was really interested in the differences between the English and Turkish language. English is an analytic language and Turkish an agglutinating language therefore it makes it more interesting to analyze. 20 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: In the thesis at hand, a special emphasis will be on Turkish English as a Foreign Language (EFL) learners' errors and their difficulties when learning English as a second language. Further, it will provide interpretative approaches regarding the reasons for this. The errors that will be analyzed are subject-verb-agreement errors in different subcategories in Turkish EFL students' writings in the form of argumentative essays.Furthermore, the essays are analyzed for incorrect verb phrases because of missing verbs, which could be due to the different sentence structures in English and Turkish. The aim is to conduct a corpus-based error analysis in order to investigate and answer two main questions. The first question is, if Turkish EFL students are having difficulties in applying the rules in their essays. The second question deals with the analysis of the error sources to be able to interpret them in order to provide pedagogical implications towards them. 36 pp. Englisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2016 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, , course: Varieties of English: New Englishes, language: English, abstract: First of all, this term paper will give some general information about the variety African American Vernacular English itself, its origins and who the speakers of AAVE are. Furthermore, it will give an overview of some features of AAVE and finally the analysis of two of the features on different rap songs from the famous rapper Snoop Dogg. The first feature that I will be looking at is zero copula and the second feature is the omission of the third-person singular -s in the present tense. In this term paper I will investigate the occurrence of these two features in Snoop Dogg's lyrics from his first album 'Doggystyle' and his latest album 'Bush' and if they decreased or increased with time. Since music plays such a huge part in African American culture it should be possible to see these features of AAVE in the lyrics. The analysis will contain 16 rap songs from Snoop Dogg's first album Doggystyle from 1993 and 10 rap songs from his latest album Bush from 2015.English is a language with many varieties and also one of the most spoken languages in the world. The varieties of English are results of colonial expansion and may differ from each other in terms of pronunciation, vocabulary and grammar. African American Vernacular English (AAVE) is the variety that people associate with as the language used by the black community. The additional term vernacular refers to the speech style in everyday communication and differentiates black African American Vernacular English speakers from black speakers of Standard English. Especially in rap and hip-hop music the number of black performers is very high since it was introduced as a new music genre. The style of language that is used in hip-hop lyrics is highly influenced by the African Americans. AAVE is a variant of English that you can hear every day on the radio or television for example and that also makes it so interesting to analyze its use, features and origin.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, , course: Morphology, language: English, abstract: This term paper will give an overview of compounds in general, about the stress and the types of compounds. Furthermore, to take a closer look at the languages comes the differentiation of nominal compounds, adjective compounds and verbal compounds in English and Turkish. The final point is the analysis of the differences and similarities of English and Turkish compounds.With the help of word formation processes we form new words and there are many different processes that lead to many different new words. Compounding is a morphological operation where two or more free morphemes create one complex morpheme. Compounds are very important because they can prevent ambiguity if you just take a closer look at them and there are probably no languages without compounding. Every language is in need of compounded words because of the new inventions and changes in our society everyday. One of the most important and often used word formation processes is compounding. This term paper presents a general overview of the structure of compounds in English and Turkish. Because my mother language is Turkish and I study English, I was really interested in the differences between the English and Turkish language. English is an analytic language and Turkish an agglutinating language therefore it makes it more interesting to analyze.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand's reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove's Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough's (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: In the thesis at hand, a special emphasis will be on Turkish English as a Foreign Language (EFL) learners' errors and their difficulties when learning English as a second language. Further, it will provide interpretative approaches regarding the reasons for this. The errors that will be analyzed are subject-verb-agreement errors in different subcategories in Turkish EFL students' writings in the form of argumentative essays.Furthermore, the essays are analyzed for incorrect verb phrases because of missing verbs, which could be due to the different sentence structures in English and Turkish. The aim is to conduct a corpus-based error analysis in order to investigate and answer two main questions. The first question is, if Turkish EFL students are having difficulties in applying the rules in their essays. The second question deals with the analysis of the error sources to be able to interpret them in order to provide pedagogical implications towards them.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions:1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising.The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities. 80 pp. Englisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions:1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising.The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.