Published by Macmillan, USA, 1996
ISBN 10: 0028608291 ISBN 13: 9780028608297
Seller: BOOK COLLECTORS GALLERY, SUMMER HILL, NSW, Australia
First Edition
Cloth. Condition: Very Good +. Dust Jacket Condition: Very Good +. First Edition.
Published by MacMillan, New York, 1996
ISBN 10: 0028608291 ISBN 13: 9780028608297
Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
First Edition
Condition: very good, good. First Edition. First Printing. 324, illus., footnotes, bibliography, index, sticker residue on rear DJ, slight DJ wear and soiling, red mark on top edge. Subtitled: A new framework for quality, productivity and profitability. Foreword by Lew Platt, Chairman and CEO, Hewlett-Packard. In this brilliant examination of the characteristics that make us uniquely American, Hammond and Morrison identify seven cultural forces that define us and determine the way we as Americans respond to everything from new ideas to products and services to public policy. Using quintessentially American metaphors such as baseball, Westerns, and jazz, the authors demonstrate how these seven forces shape attitudes and preferences and how they will distinguish us in the global marketplace.