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Published by Cambridge University Press, United Kingdom, Cambridge
ISBN 10: 0435130609ISBN 13: 9780435130602
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Morgan and Claypool Publishers, 2009
ISBN 10: 1598298518ISBN 13: 9781598298512
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Published by Cambridge University Press, 2011
ISBN 10: 1107628369ISBN 13: 9781107628366
Seller: Powell's Bookstores Chicago, ABAA, Chicago, IL, U.S.A.
Book First Edition
Condition: Used - Like New. 2011. 1st Edition. Paperback. Fine.
Published by Cambridge University Press, 2011
ISBN 10: 1107628369ISBN 13: 9781107628366
Seller: Powell's Bookstores Chicago, ABAA, Chicago, IL, U.S.A.
Book First Edition
Condition: Used - Very Good. 2011. 1st Edition. Paperback. Very Good.
Published by Cambridge University Press, 2011
ISBN 10: 1107628369ISBN 13: 9781107628366
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Published by CreateSpace Independent Publishing Platform, 2018
ISBN 10: 1983546712ISBN 13: 9781983546716
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
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Published by PARK, 2020
ISBN 10: 946404053XISBN 13: 9789464040531
Seller: Ammareal, Morangis, France
Book
Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by Fontaine Uitgevers, 2020. 64 pp., 2020
Seller: Antiquariaat Hortus Conclusus, Den Haag, Netherlands
Paperback, in zeer goede staat. Als nieuw. Please see description or ask for photos.
Published by PARK, 2022
ISBN 10: 9464041013ISBN 13: 9789464041019
Seller: Ammareal, Morangis, France
Book
Hardcover. Condition: Comme neuf. Edition 2022. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Edition 2022. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by McGraw-Hill Ryerson School, 2002
ISBN 10: 0070916438ISBN 13: 9780070916432
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
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Published by McGraw-Hill Ryerson, 2005
ISBN 10: 0070971064ISBN 13: 9780070971066
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 5.
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Published by Veen Media, 2015
ISBN 10: 9085715024ISBN 13: 9789085715023
Seller: Wolk Media & Entertainment, Amsterdam, NEDER, Netherlands
Book
ZB 45-2 050521.
Published by McGraw-Hill Ryerson School, 2003
ISBN 10: 0070938539ISBN 13: 9780070938533
Seller: Textbook Pro, North Vancouver, BC, Canada
Book First Edition
Hardcover. Condition: Very Good. 1st Edition. Book has been used but has several years of productive life remaining. The cover has small scratches and bumps, and the interior pages may have some minimal markings (writing, underlining, highlighting) on fewer than 30 pages. Book was issued to a student and may have a school stamp or barcode. Ships same or next business day via USPS Media Mail or Canada Post Expedited.
Published by Cambridge University Press, 2011
ISBN 10: 1107011973ISBN 13: 9781107011977
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.
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