Published by Pharmaceutical Products Press (edition 1), 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Published by CRC Press LLC, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by CRC Press LLC, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: More Than Words, Waltham, MA, U.S.A.
Condition: Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by CRC Press, 2002
ISBN 10: 078901582X ISBN 13: 9780789015822
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by CRC Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Ergodebooks, Houston, TX, U.S.A.
Softcover. Condition: Good. 1. Explore the nuts and bolts of marketing pharmaceuticals today!Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice.From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field.From editor Mickey Smith: Looking back on 40 years of experience, Ive recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied.This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principleswith appropriate adaptation to environmental forcescan lead to success in the marketplace. Failures are also presented.This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: product pricingwith sections on trends, competition, reimbursement programs, public policy, and more research and developmentincluding strategies relating to new products, product scope, positioning and repositioning, product elimination, diversification, and a fascinating case study about Ibuprofen promotionrational and nonrational appeals, advertising prescription drugs to consumers, strategic choices among media types, budgeting, and more place factors, channel systems, physical distribution, and specialists and much more!Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing: Principles, Environment, and Practice is a one-stop source of reliable knowledge that youll refer to again and again! In the editor's words, Good marketing leads to good medicine. Exceptions exist, but when the system works, bad marketing never succeeds for longand neither does bad medicine.
Published by Routledge, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Textbooks_Source, Columbia, MO, U.S.A.
First Edition
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by Haworth Medical Pr, New York, New York, U.S.A., 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: bmyguest books, Toronto, ON, Canada
Soft cover. Condition: Fine. Clean Over All With No Marks Folds Or Highlights Inside. Nearly As New Condition. 371 Pages With The Index. Paperback. Book.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: new. New.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Read&Dream, SAINT LOUIS, MO, U.S.A.
paperback. Condition: New. Safe and Secure Mailer. No Hassle Return.
Published by CRC Press 2002-03-01, Boca Raton, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Blackwell's, London, United Kingdom
paperback. Condition: New. Language: ENG.
Published by CRC Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Haworth Medical Pr, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 368 pages. 8.00x5.75x1.00 inches. In Stock. This item is printed on demand.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Published by CRC Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: New. Buy with confidence! Book is in new, never-used condition 1.35.
Published by Haworth Medical Pr, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 368 pages. 8.00x5.75x1.00 inches. In Stock.
Published by CRC Press, 2002
ISBN 10: 078901582X ISBN 13: 9780789015822
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Hardcover. Condition: new. New. Fast Shipping and good customer service.
Published by Pharmaceutical Products Press, 2002
ISBN 10: 0789015838 ISBN 13: 9780789015839
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.34.
Published by CRC Press, 2002
ISBN 10: 078901582X ISBN 13: 9780789015822
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.6.
Published by CRC Press, 2002
ISBN 10: 078901582X ISBN 13: 9780789015822
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.6.