Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.2.
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
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Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Published by John Wiley and Sons, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Brit Books, Milton Keynes, United Kingdom
Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
hardcover. Condition: New.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.
First Edition
Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: New. Buy with confidence! Book is in new, never-used condition 1.17.
Published by Wiley 18.05.2007., 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Antiquariat Buchhandel Daniel Viertel, Diez, Germany
Condition: Sehr gut. Auflage: 1. 320 Seiten in gutem Zustand 24910 ISBN 9780470051054 Sprache: Englisch Gewicht in Gramm: 528 16,3 x 2,9 x 23,6 cm, Gebundene Ausgabe.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Published by John Wiley & Sons, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: moluna, Greven, Germany
Condition: New. Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.St.
Published by Wiley, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: dsmbooks, Liverpool, United Kingdom
Hardcover. Condition: Like New. Like New. book.