Published by LAP LAMBERT Academic Publishing Jun 2016, 2016
ISBN 10: 3659875023 ISBN 13: 9783659875021
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Hip-Hop culture has created a lot of interest & controversy around the world. Most people have used & engaged in debates without having a clear understanding of it. Although there are lots of articles to be found on Hip-Hop culture, very little research has been done on it. The confusion that surrounds Hip-Hop culture highlights the need for marketers to conduct more research on this topic. This particular study was conducted within the South African marketplace, in 4 Durban areas using a quantitative research method. The sample for the study was supposed to consist of 400 hundred respondents, but only 350 respondents were selected using a convenience sampling. Respondents were required to complete a six paged questionnaire with the interviewer's assistance. The main objective of the research was to identify & analyze the marketing implications of Hip-Hop culture in the greater Durban area. The results revealed that 60% of the respondents are strongly committed to Hip-Hop culture & they are brand fanatics. Therefore, this seeks to say, that marketers need concentrate on promoting Hip-Hop products and services. And is the high time to know the Hip-Hop culture's needs and wants. 112 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659875023 ISBN 13: 9783659875021
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Hip-Hop culture has created a lot of interest & controversy around the world. Most people have used & engaged in debates without having a clear understanding of it. Although there are lots of articles to be found on Hip-Hop culture, very little research has been done on it. The confusion that surrounds Hip-Hop culture highlights the need for marketers to conduct more research on this topic. This particular study was conducted within the South African marketplace, in 4 Durban areas using a quantitative research method. The sample for the study was supposed to consist of 400 hundred respondents, but only 350 respondents were selected using a convenience sampling. Respondents were required to complete a six paged questionnaire with the interviewer's assistance. The main objective of the research was to identify & analyze the marketing implications of Hip-Hop culture in the greater Durban area. The results revealed that 60% of the respondents are strongly committed to Hip-Hop culture & they are brand fanatics. Therefore, this seeks to say, that marketers need concentrate on promoting Hip-Hop products and services. And is the high time to know the Hip-Hop culture's needs and wants.
Published by LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659875023 ISBN 13: 9783659875021
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hawkins-Mofokeng Raymond HilaryRaymond H Hawkins-Mofokeng, PhD candidate in Agricultural Economics and Sciences & ISA research fellow, University of Bologna Italy, Marketing management Lecturer, Durban University of Technology, South.
Published by LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659875023 ISBN 13: 9783659875021
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 112 pages. 8.66x5.91x0.26 inches. In Stock.