Sheree Clark Kristen Lennert (1 results)

Trade Paperback. Condition: Used - Very Good. Designers and illustrators often find it easier to promote their clients than themselves. Self-promotion gets pushed to the back burner when paying projects get hot, and sometimes never happens at all-yet it's the most important thing a designer can do to grow the business. This comprehensive guide works step by step through a variety of proven methods for individuals and firms looking to more effectively market their creative services-from writing effective media releases to developing dynamic direct mail pieces. Whether one is a designer, photographer, copywriter, illustrator or other creative professional, these tips and ideas will help get them noticed. Submitting work to competitions and books Developing a useful database of potential clients Media relations-working with publication editors and writers Using outside consultants for promotional help Case studies of creative pros known for attention-getting self-promotion A gallery of effective self-promotional ideas, from the ordinary to the outlandish More than 200 images and easy-to-follow text make this book and its valuable information an essential part of any creative professionals library. Very nice clean, tight copy free of any marks.