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Published by Rockport Publishers January 2000, 2000
ISBN 10: 1564965643ISBN 13: 9781564965646
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Book
Trade Paperback. Condition: Used - Very Good. From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.