Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Fact or Fiction, Mount Pleasant, SC, U.S.A.
Hardcover. Condition: Good. No Jacket. 5th or later Edition. Some highlighting on some of the pages. Pictures available. Book.
Published by McGraw-Hill Education, 2013
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Ammareal, Morangis, France
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: Good. 6. Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
Published by Mcgrawhill Sp
ISBN 10: 0071263934 ISBN 13: 9780071263931
Seller: medimops, Berlin, Germany
Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Byrd Books, Austin, TX, U.S.A.
Hardcover. Condition: very good. In Used Condition.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: BookReading, Artesia, CA, U.S.A.
Condition: Fair. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: BookReading, Artesia, CA, U.S.A.
Condition: Good. IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion materials, regardless of what is stated in item title. We ship from multiple locations. Prompt customer service.
Published by Mcgraw Hill Higher Education, 2002
ISBN 10: 0071199144 ISBN 13: 9780071199148
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Published by Mcgraw-Hill Professional Auflage: 3. A. (1. August 2002), 2002
ISBN 10: 0071199144 ISBN 13: 9780071199148
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Hardcover. Condition: gut. Auflage: 3. A. (1. August 2002). Analysis of services marketing practice and strategy, with business-to- business examples. Third edition. "Services Marketing, 3rd Edition", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy, and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition. Dienstleistungsmanagemen Manfred Bruhn Heribert Meffert In deutscher Sprache. 668 pages.
Published by The McGraw-Hill Company, 2002
ISBN 10: 0071199144 ISBN 13: 9780071199148
Seller: Majestic Books, Hounslow, United Kingdom
Condition: Used. pp. 624.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: Antiquariat Buchhandel Daniel Viertel, Diez, Germany
8° Gebundene Ausgabe. Condition: Gut. 240 S. in gutem Zustand. Widmung im Vorsatzblatt. 31026 ISBN 9783593344645 Sprache: Deutsch Gewicht in Gramm: 437.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: One Planet Books, Columbia, MO, U.S.A.
Hardcover. Condition: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
Condition: very good.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Außen: Kleiner Riss, angestoßen, Klebereste / Klebespuren. Innen: gewellt / Feuchtigkeitsschaden. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 240 | Sprache: Deutsch | Produktart: Bücher.
Published by Mcgraw-Hill Publ.Comp., 2005
ISBN 10: 0071244964 ISBN 13: 9780071244961
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. 4. Auflage. | Seiten: 708 | Sprache: Englisch | Produktart: Bücher.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Front Cover Books, Denver, CO, U.S.A.
Condition: new.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Hardcover. Condition: new. Brand New Copy.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.97.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.97.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: Antiquariat Jochen Mohr -Books and Mohr-, Oberthal, Germany
hardcover. Condition: Sehr gut. 240 Seiten 9783593344645 Wir verkaufen nur, was wir auch selbst lesen würden. Sprache: Deutsch Gewicht in Gramm: 437.
Published by Mcgraw-Hill Publ.Comp., 2000
ISBN 10: 0071169946 ISBN 13: 9780071169943
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 656 | Sprache: Englisch | Produktart: Bücher.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052 ISBN 13: 9780078112058
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Condition: very good.
Published by Campus Verlag Gmbh, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Hardcover. Condition: gut. 1992. Aufgrund der individuell unterschiedlichen Erwartungshaltungen und -maßstäbe der Kunden bzw. der dort handelnden Personen (zum Beispiel die Mitglieder eines buying-centers oder eines Projektteams beim Kundenunternehmen) sind auch erhebliche Unterschiede in der Auswirkung auf die Wahrnehmung der vom liefernden Unternehmen gebotenen Leistung zu erwarten. So sind beispielsweise Kunden mit einem durchweg hohen Erwartungsniveau weitaus schwieriger zufriedenzustellen als Kunden mit einem niedrigeren Erwartungsniveau. Die Erwartungen eines Kunden im business to business-Marketing können im wesentlichen durch die folgenden Faktoren geprägt werden Qualitätsservice. Was Ihr Kunden erwarten - was Sie leisten müssen. [Gebundene Ausgabe] Valerie A. Zeithaml (Autor), A. Parasuraman (Autor), Leonard L. Berr ISBN-10 3-593-34464-5 / 3593344645 ISBN-13 978-3-593-34464-5 / 9783593344645 Qualitätsservice Übersetzer J H Rastalsky Maße 228 x 152 mm Einbandart gebunden Kundendienst Kundendienst Assistance Kundenzufriedenheit CRM Customer Relations Customer Relationship Management Dientsleistungen Services Qualitaetsservice Was Ihr Kunden erwarten - was Sie leisten muessen. Der Kunde muß erhalten, was er wuenschen darf Qualitätsservice. Was Ihr Kunden erwarten - was Sie leisten müssen. Der Kunde muss erhalten, was er wünschen darf In deutscher Sprache. 240 pages.
Published by Campus, 1992
ISBN 10: 3593344645 ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Condition: gut. Rechnung mit MwSt - Versand aus Deutschland pages.