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Van Houten Coraopolis Pharmacy (1 results)
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No Binding. Condition: Collectible-Fine. Original trade card with a color illustration of different fish species shown underwater, namely, the grey gurnard, turbot, and flounder. The illustration is accompanied with a caption of their names and scientific names. No date, circa 1880s-1910s. 5 1/2" x 4." Trade card is very clean and intact except for age toning, slight corner and edge wear, and a few faint marks. A Fine copy. Trade card for both Van Houten's Cocoa and the Coraopolis Pharmacy owned by Messrs. Oellig & Lecrone. Informational text on back is titled, "Flat-fishes and Grey Gurnard," and includes brief descriptions of the fish. Also on back is promotional text for Van Houten's Cocoa and a blue stamp of Coraopolis Pharmacy in Coraopolis, Pennsylvania. Coenraad Johannes van Houten (1801-1887) was a Dutch chemist and chocolatier who founded Van Houten Chocolates and invented "Dutch press chocolate," which utilizes an alkalizing agent to reduce the natural acidity of cocoa. Dutch press chocolate helped shape the way modern chocolates are made today, Although the actual Van Houten company was sold in 1962, the Van Houten brand name is still used to this day. Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
