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Western Perfumery Co (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card in the shape of a paper fan. Gilt decorations and multicolored illustration of flowers on front. Circa 1883. 5" x 3 3/4." Trade card is very clean and intact. The tip of the fan's base is chipped and missing. A Very Good copy. Trade card for the Western Perfumery Company in San Francisco, California. Text on front: "Elite Bouquet, Our Specialty; Industrial Exhibition Awarded to Western Perfumery Co., San Francisco, 1883." Text on back: "Peck's Premium Perfumes in All Odors; Compliments of: Western Perfumery Co., San Francisco. P. Peck. Perfumer-Chemist. L. Greenbaum. Proprietor." Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
