Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Condition: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Published by McGraw-Hill Companies, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.3.
Published by McGraw-Hill Education, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McGraw-Hill Education, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.05.
Published by McGraw-Hill Companies, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.3.
Published by McGraw-Hill Companies, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.3.
Published by McGraw-Hill Companies, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.3.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by McGraw-Hill, Blacklick, Ohio, U.S.A., 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Riverhorse Books, Saginaw, MI, U.S.A.
First Edition
Hardcover. Condition: As New. Dust Jacket Condition: Fine. First Edition/First Printing. Red paper over boards with gilt print on spine; 185 pages, index inclusive; solid binding; no internal marks; square corners; text block is bright and clean; dust jacket has the slightest rubbing, else fine; full number line.
Published by -, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Brand Warfare: 10 Rules for Building the Killer Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by McGraw-Hill Education - Europe, United States, New York, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. "Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock. John Hancock is one of the oldest brands in America. But in one crucial aspect, the company was 15 years ahead of its time when David D'Allessandro arrived there in 1984. John Hancock was facing exactly the same threat back then that many competitors worldwide are just now waking up to: the threat of extinction at the hands of new competitors with a better command of technology and a better grip on the expectations of modern customers. In the last ten years, over a quarter of John Hancock's traditional competitors have indeed gone the way of the dinosaur. John Hancock, on the other hand, has maintained average annual growth of nearly 20%. Its revenues have tripled in the last eight years and it has managed to take its credibility in the shrinking insurance market and transfer that credibility to the thriving investment market to become a major player. Throughout John Hancock's transformation from a sleepy old life insurer into a dynamic financial services firm, President D'Alessandro has been the unconventional leader of a once conventional company. He is the first marketer ever to become President of a large life insurer, a maverick and a bomb-thrower who speaks the language of the new world from the corner office of an old-line concern. Thanks to Hancock's stellar performance and D'Alessandro's own unfailing quotability, he has appeared on TV programmes such as "Good Morning America", "The Today Show", "CNN" and the "Bloomberg Fortune" to offer his views on marketing intelligently in the modern world, and has been featured in countless newspaper and magazine stories. In "Brand Warfare: Ten Rules for Building a Killer Brand", D'Alessandro explains why brand must come first, before any other business consideration. And he shows how his "brand first" philosophy helped John Hancock transform itself by inspiring innovations in distribution, advertising, technology and product mix, all to serve the brand. He uses his first hand experiences at John Hancock, as well as the things he has observed at other companies, both as a public relations consultant and as a student of the marketplace, to illustrate the ten rules for building and sustaining a successful brand, and with it, a great company no matter what industry. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by - -, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Bahamut Media, Reading, United Kingdom
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: BooksByLisa, Highland Park, IL, U.S.A.
First Edition
Hardcover. Condition: New. 1st Edition. Stored new. Book.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Hardcover. Condition: new. Brand New Copy.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condition: very good. Purchase pre-owned books for prompt service and customer satisfaction.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: GoldenDragon, Houston, TX, U.S.A.
Hardcover. Condition: new. Buy for Great customer experience.
Published by McGraw-Hill, New York, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Black Falcon Books, Wellesley, MA, U.S.A.
First Edition Signed
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. First printing, full number line. Signed by the author on the title page: "David D'Alessandro." The book is unmarked; slight spine slant; corners sharp, tail of spine bumped. The dust jacket is not price-clipped (original price $24.95); Brodart protected. Signed by Author(s).
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Hardcover. Condition: new. New. Fast Shipping and good customer service.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Wizard Books, Long Beach, CA, U.S.A.
Hardcover. Condition: new. New.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
Published by The McGraw-Hill Company, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Books Puddle, New York, NY, U.S.A.
Condition: Used. pp. xviii + 185 1st Edition.
Published by McGraw-Hill, 2001
ISBN 10: 0071362932 ISBN 13: 9780071362931
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.