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Published by McGraw-Hill/Irwin, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Book
Paperback. Condition: Good.
Published by Irwin/McGraw-Hill, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.1.
Published by Irwin/McGraw-Hill, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.1.
Published by McGraw-Hill Education, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book First Edition
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: APlus Textbooks, Alpharetta, GA, U.S.A.
Book
Condition: Very Good. Limited Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Irwin Professional Pub, 2011
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Book Haven, Wellington, WLG, New Zealand
Book
Soft Cover. Condition: Good. This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Heavy. 416 pages.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Book
Paperback. Condition: new. Brand New Copy.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 2.05.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.05.
Published by Irwin Professional Pub, 2010
ISBN 10: 0078028787ISBN 13: 9780078028786
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 1st edition. 416 pages. 10.80x8.50x0.50 inches. In Stock.