Published by Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by John Wiley & Sons 18/02/2011, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by John Wiley and Sons Ltd, United Kingdom, Chichester, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: * Planning for integrated marketing communications and digital marketing * Developing multichannel strategy * Developing the CRM plan * Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning. -Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York I am extremely impressed by the step lucidity of what is presented. -Dr D. H. Eaton, North Carolina University A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing. -Kenneth Simmonds, Professor of Marketing and International Business, London Business School Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you! -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by John Wiley and Sons Ltd, United Kingdom, Chichester, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: * Planning for integrated marketing communications and digital marketing * Developing multichannel strategy * Developing the CRM plan * Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning. -Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York I am extremely impressed by the step lucidity of what is presented. -Dr D. H. Eaton, North Carolina University A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing. -Kenneth Simmonds, Professor of Marketing and International Business, London Business School Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you! -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Dream Books Co., Denver, CO, U.S.A.
Condition: acceptable. Heavily loved still intact and perfectly readable . Cosmetic wear only. Former Library book. Ships fast!.
Published by John Wiley & Sons 18/02/2011, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Published by Wiley, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Wiley, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Condition: acceptable. Used book - May contain writing, notes, highlighting, bends or folds. Text is readable, book is clean, and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Published by John Wiley & Sons, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Previously water damaged.
Published by John Wiley & Sons, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Published by Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 3.17.
Published by John Wiley & Sons, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition.
Published by John Wiley Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: GoldBooks, Denver, CO, U.S.A.
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Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
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Paperback. Condition: new. Buy for Great customer experience.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Condition: new.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: new. New.
Published by John Wiley Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Front Cover Books, Denver, CO, U.S.A.
Condition: new.
Published by John Wiley & Sons Inc, 2011
ISBN 10: 0470669977 ISBN 13: 9780470669976
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 7th edition. 573 pages. 10.00x7.00x1.25 inches. In Stock.