Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: SecondSale, Montgomery, IL, U.S.A.
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Published by Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley & Sons, Incorporated, John, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.96.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.96.
Published by Wiley (edition 1), 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Fine.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Hardcover. Condition: new. Brand New Copy.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley 4/25/2016, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Hardback or Cased Book. Condition: New. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands 0.8. Book.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
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Published by John Wiley & Sons Inc, New York, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Hardcover. Condition: new. Hardcover. The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approachincluding Coca-Cola, Nike, Microsoft, American Express and othersopen the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. Youll learn: The history and fundamental principles of experiential marketingHow top brands have reset marketing mixes as experience-driven portfoliosThe anatomy of a brand experienceThe psychology of engagement and experience designThe 10 habits of highly experiential brandsHow to measure the impact of experiential marketingHow to combine digital and social media in an experiential strategyThe experiential marketing vocabularyHow to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in todays customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: booksXpress, Bayonne, NJ, U.S.A.
Hardcover. Condition: new. This item is printed on demand.
Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: GoldBooks, Denver, CO, U.S.A.
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Published by Wiley, 2016
ISBN 10: 1119145872 ISBN 13: 9781119145875
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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