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Published by Apress L. P., 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Paperback. Condition: new. New.
Published by Apress 12/25/2014, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Book
Paperback or Softback. Condition: New. The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement 1.03. Book.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Apress, 2023
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Save With Sam, North Miami, FL, U.S.A.
Book Print on Demand
Paperback. Condition: New. Brand New! This item is printed on demand.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: California Books, Miami, FL, U.S.A.
Book
Condition: New.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Apress, 2015
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 297 pages. 8.75x6.00x0.75 inches. In Stock.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Apress Dez 2014, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company s priority list, all too often it falls by the wayside. That s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company s existing brand voice, The Community Manager s Playbook:Explains how excellent community management provides a competitive advantage with a large impact on salesProvides an in-depth overview of brand and business alignmentTeaches readers how to identify their community's online target audience and influence their needs and wantsDetails the appropriate online channels through which content should be distributedChampions the use of an agile approach through repeated testing to maximize the return on every company investmentDiscusses the many diverse metrics that can be used to measure community scopeToday, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape. 316 pp. Englisch.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company s priority list, all too often it falls by the wayside. That s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company s existing brand voice, The Community Manager s Playbook:Explains how excellent community management provides a competitive advantage with a large impact on salesProvides an in-depth overview of brand and business alignmentTeaches readers how to identify their community's online target audience and influence their needs and wantsDetails the appropriate online channels through which content should be distributedChampions the use of an agile approach through repeated testing to maximize the return on every company investmentDiscusses the many diverse metrics that can be used to measure community scopeToday, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: moluna, Greven, Germany
Book Print on Demand
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In The Community Manager s Playbook, digital evangelist and brand marketer Lauren Perkins provides community managers and business leaders alike with the first guide to building, nourishing, and growing online communities that naturally sync with t.
Published by Apress, 2014
ISBN 10: 1430249951ISBN 13: 9781430249955
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.