Product Type
Condition
Binding
Collectible Attributes
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Seller Rating
Published by Sage Publications Ltd, United Kingdom, London, 2014
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Sage Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by SAGE Publications, Limited, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Published by SAGE Publications, Limited, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Sage Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781446280744.
Published by Sage Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781446280744.
Published by Sage Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781446280744.
Published by Sage Publications, 2014
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781446280744.
Published by SAGE Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by SAGE Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Sage Publications, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by SAGE Publications Ltd, 2015
ISBN 10: 1446280748ISBN 13: 9781446280744
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Paperback. Condition: new. New.