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Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Soft Cover. Condition: new. This item is printed on demand.
Published by Frep - Free PR, 2016
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Russell Books, Victoria, BC, Canada
Book
Paperback. Condition: New. Special order direct from the distributor.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition.
Published by Simon & Schuster, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New. pp. 320.
Published by Frep - Free PR, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Free Pr, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 320 pages. 9.00x6.00x0.75 inches. In Stock.
Published by Simon & Schuster, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Majestic Books, Hounslow, United Kingdom
Book Print on Demand
Condition: New. Print on Demand pp. 320.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Paperback. Condition: new. New.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Frep - Free PR, 2016
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Free Press, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by FREP - FREE PR, 2013
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals.From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry from Dow Chemical to Disney to DaimlerChrystler have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: How to protect your reputation when the inevitable crisis hits How to cope with the many hazards in cyberspace How to create a reputation for vision and industry leadership How to establish a culture of ethical behavior How to measure and monitor your ever-changing public image How to make employees your reputation champions How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
Published by FREP - FREE PR, 2016
ISBN 10: 1476757615ISBN 13: 9781476757612
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnRonald J. Alsop, a news editor and senior writer at The Wall Street Journal, has many years of experience reporting on and supervising the coverage of corporate brands and reputations. He has served as the newspaper s mark.