Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Publishing Plc, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. No dust jacket.
Published by Bloomsbury Academic, London, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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First Edition
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Publishing (UK), 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Publishing (UK), 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury 3PL 2011-10, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury 3PL, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Publishing PLC, London, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Paperback. Condition: new. Paperback. This book is available as open access through the Bloomsbury Open Access programme and is available on Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.Offering the first real comparative study, it will be critical for media students and professionals. This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury USA Academic, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by Bloomsbury Publishing PLC, 2011
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Published by BLOOMSBURY 3PL, 2012
ISBN 10: 1849663416 ISBN 13: 9781849663410
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Kartoniert / Broschiert. Condition: New. This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assess.