Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury 3PL, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Publishing (UK), 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Publishing (UK), 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Publishing PLC, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Published by Bloomsbury Publishing PLC, London, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Hardcover. Condition: new. Hardcover. This book is available as open access through the Bloomsbury Open Access programme and is available on Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.Offering the first real comparative study, it will be critical for media students and professionals. This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Bloomsbury Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Published by Bloomsbury USA Academic, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
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Hardcover. Condition: Brand New. 272 pages. 9.25x6.50x1.25 inches. In Stock.
Published by BLOOMSBURY ACADEMIC, 2011
ISBN 10: 1849663424 ISBN 13: 9781849663427
Seller: moluna, Greven, Germany
Gebunden. Condition: New. This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assess.